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Books : Nonfiction : Social Sciences : Research
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The Bestselling Text is Completely Updated and Better than Ever!
Praise for the Third Edition:
“I have used the older edition with great success. The new one is even better.”
-Kathleen Duncan, University of La VerneThe Third Edition of the bestselling text Research Design by John W. Creswell enables readers to compare three approaches to research-qualitative, quantitative, and mixed methods-in a single research methods text. The book presents these three approaches side by side within the context of the process of research from the beginning steps of philosophical assumptions to the writing and presenting of research. Written in a user-friendly manner, Creswell's text does not rely on technical jargon. He cuts to the core of what a reader needs to know to read and design research in part by showcasing ideas in a scaffold approach so that the reader understands ideas from the simple to the complex.
Key updates to the Third Edition- Presents the preliminary steps of using philosophical assumptions in the beginning of the book
- Provides an expanded discussion on ethical issues
- Emphasizes new Web-based technologies for literature searches
- Offers updated information about mixed methods research procedures
- Contains a glossary of terms
- Highlights “research tips” throughout the chapters incorporating the author’s experiences over the last 35 years
The Instructor’s Resource CD-ROM at http://www.sagepub.com/creswell3einstr/:
- Sample Syllabi
- PowerPoint Slide Sets
- Sample Student Proposals
- Suggested Studies Published in Journal Articles
- Application Activities and Tutorial
- Peer-Feedback Group Activities
- Study Design Group Activities
- End-of-Chapter Checklists
The Student Study Site at www.sagepub.com/creswellstudy offers:
- Sample Student Proposals
- Application Activities and Tutorials
- Peer-Feedback Group Activities
- Study Design Group Activities
- End-of-Chapter Checklists
Research Design, Third Edition appeals to students taking research design and research methods classes throughout the social and behavioral sciences-from undergraduates to the most advanced doctoral programs.
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The MLA Handbook is published by the Modern Language Association, the authority on MLA documentation style. Widely adopted in high schools, colleges, and publishing houses, the MLA Handbook treats every aspect of research writing, from selecting a topic to submitting the completed paper. The expanded, revised, and redesigned sixth edition of the Handbook is a complete, up-to-date guide to documentation style and online research.
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You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics.
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Called "The Entitlement Generation" or Gen Y, they are storming into schools, colleges, and businesses all over the country. In this provocative new book, headline-making psychologist and social commentator Dr. Jean Twenge explores why the young people she calls "Generation Me" -- those born in the 1970s, 1980s, and 1990s -- are tolerant, confident, open-minded, and ambitious but also cynical, depressed, lonely, and anxious.Herself a member of Generation Me, Dr. Twenge uses findings from the largest intergenerational research study ever conducted -- with data from 1.3 million respondents spanning six decades -- to reveal how profoundly different today's young adults are. Here are the often shocking truths about this generation, including dramatic differences in sexual behavior, as well as controversial predictions about what the future holds for them and society as a whole. Her often humorous, eyebrow-raising stories about real people vividly bring to life the hopes and dreams, disappointments and challenges of Generation Me.
GenMe has created a profound shift in the American character, changing what it means to be an individual in today's society. The collision of this generation's entitled self-focus and today's competitive marketplace will create one of the most daunting challenges of the new century. Engaging, controversial, prescriptive, funny, Generation Me will give Boomers new insight into their offspring, and help those in their teens, 20s, and 30s finally make sense of themselves and their goals and find their road to happiness.
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Just when you thought a great book couldn't get any better, Eugene Bardach improves his "gem" of a handbook. Presenting dozens of concrete tips, interesting case studies, and step-by-step strategies for the budding analyst as well as the seasoned professional, Bardach's eightfold approach encapsulates more than 20 years of teaching and guiding students towards effective, accurate, and persuasive policy analysis.
Some of the enhancements to this edition?
-A separate appendix that provides sample questions for policy analysts to ask about public and nonprofit institutions in order to aid their analysis and implementation.
-New attention to troubleshooting problems how to avoid linguistic pitfalls, confusing "alternatives" and "criteria," and projecting outcomes that lead to design problems.
-Expanded coverage of cost-effectiveness analysis (including a new excerpt from a RAND Corporation report).
-Explanation of evidence and justification, as well as additional semantic tips in the appendices.
Readers will also find a sample document of real world policy analysis, a primer in how to "talk the talk" of policy analysis, and a cheat sheet of strategies for solving a host of policy problems.
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A practical, how-to text on basic academic research methodology in a wide variety of disciplines--from anthropology to zoology. Equally suitable for courses in basic research methods and as a self-help manual for students doing a thesis or dissertation.
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Narcissism—an inflated view of the self—is everywhere. Public figures say it’s what makes them stray from their wives. Parents teach it by dressing children in T-shirts that say "Princess." Teenagers and young adults hone it on Facebook, and celebrity newsmakers have elevated it to an art form. And it’s what’s making people depressed, lonely, and buried under piles of debt.Jean Twenge’s influential first book, Generation Me, spurred a national debate with its depiction of the challenges twenty- and thirty-somethings face in today’s world—and the fallout these issues create for educators and employers. Now, Dr. Twenge turns her focus to the pernicious spread of narcissism in today’s culture, which has repercussions for every age group and class. Dr. Twenge joins forces with W. Keith Campbell, Ph.D., a nationally recognized expert on narcissism, to explore this new plague in The Narcissism Epidemic, their eye-opening exposition of the alarming rise of narcissism and its catastrophic effects at every level of society. Even the world economy has been damaged by risky, unrealistic overconfidence. Drawing on their own extensive research as well as decades of other experts’ studies, Drs. Twenge and Campbell show us how to identify narcissism, minimize the forces that sustain and transmit it, and treat it or manage it where we find it. Filled with arresting, alarming, and even amusing stories of vanity gone off the tracks (would you like to hire your own personal paparazzi?), The Narcissism Epidemic is at once a riveting window into the consequences of narcissism, a prescription to combat the widespread problems it causes, and a probing analysis of the culture at large.
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Andy Field’s self-deprecating, vivacious but yet easy to understand writing style has won him many plaudits, and now an award from the British Psychological Society (2007), for his irreplaceable Discovering Statistics Using SPSS. The Third Edition is now even more accessible to the introductory student at the very beginning of their statistical journey. The textbook now uniquely walks students from very basic to advanced level concepts, all the while grounding knowledge though the use of SPSS.
Accompanied by an improved Companion Web site at www.sagepub.co.uk/field3e including animated “SPSS walk-throughs” of tests discussed in the textbook; assessment materials and datasets pertinent to lecturers/instructors in Business & Management and Health Sciences; and a suite of other materials for lecturers/instructors and students as per the 2nd Edition. The original CD-Rom materials are now found on this Web site as well.
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Frederick J. Gravetter and Larry B. Wallnau combine an intuitive, easy-to-understand writing style with a wide variety of built-in learning aids and real-world examples. Applications are integrated to ensure that even students with a weak background in mathematics can achieve mastery of basic statistical concepts. Students using the book go beyond thinking of statistics as just a part of a course they have to take, instead coming to appreciate it as a growing field that helps us make sense of data in our world. The authors skillfully demonstrate to students that having an understanding of a variety of statistical procedures will help them understand published findings, as well as become savvy consumers of information.
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"Creswell does an excellent job categorizing the various qualitative methods into five approaches: narrative research, phenomenology, grounded theory, ethnography, and case study...The author has expanded on and updated the information he presented in the first edition of the book (Creswell, 1998), including discussion of the various schools of thought that have developed among qualitative researchers since the mid 1990's...Qualitative Inquiry & Research Design: Choosing among five approaches is a highly informative book; researchers will likely return again and against to the book as they expand their comfort zone within qualitative research."
Like the bestselling First Edition, this new version explores the philosophical underpinnings, history, and key elements of each of five qualitative inquiry approaches: narrative research, phenomenology, grounded theory, ethnography, and case study. Using an accessible and engaging writing style, author John W. Creswell compares theoretical frameworks, ways to employ standards of quality, and strategies for writing introductions to studies, collecting data, analyzing data, writing a narrative, and verifying results.
-Peggy M. Delmas, University of Alabama
“Creswell has produced an even more outstanding and valuable text for qualitative research than the First Edition.”
-Edith King, University of Denver
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For centuries the pursuit of happiness was the preserve of either the philosopher or the voluptuary and took second place to the basic need to survive on the one hand, and the pressure to conform to social conventions and morality on the other. More recently there is a burgeoning interest in the study of happiness, in the social sciences and in the media. Can we really answer the question what makes people happy? Is it really grounded in credible methods and data? Is there consistency in the determinants of happiness across countries and cultures? Are happiness levels innate to individuals or can policy and the environment make a difference? How is happiness affected by poverty? By economic progress? Is happiness a viable objective for policy? This book is an attempt to answer these questions, based on research on the determinants of happiness in countries around the world, ranging from Peru and Russia to the U.S. and Afghanistan.
The book reviews the theory and concepts of happiness, explaining how these concepts underpin a line of research which is both an attempt to understand the determinants of happiness and a tool for understanding the effects of a host of phenomena on human well being. The research finds surprising consistency in the determinants of happiness across levels of development. Yet there is still much debate over the relationship between happiness and income. The book explores the effects of many mediating factors in that relationship, ranging from macroeconomic trends and democracy to inequality and crime. It also reviews what we know about happiness and health and how that relationship varies according to income levels and health status. It concludes by discussing the potential--and the potential pitfalls--of using happiness surveys to contribute to better public policy.
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Providing a complete portal to the world of case study research, the Fourth Edition of Robert K. Yin’s bestselling text Case Study Research offers comprehensive coverage of the design and use of the case study method as a valid research tool. This thoroughly revised text now covers more than 50 case studies (approximately 25% new), gives fresh attention to quantitative analyses, discusses more fully the use of mixed methods research designs, and includes new methodological insights. The book’s coverage of case study research and how it is applied in practice gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields.
Key Features of the Fourth Edition
- Highlights each specific research feature through 44 boxed vignettes that feature previously published case studies
- Provides methodological insights to show the similarities between case studies and other social science methods
- Suggests a three-stage approach to help readers define the initial questions they will consider in their own case study research
- Covers new material on human subjects protection, the role of Institutional Review Boards, and the interplay between obtaining IRB approval and the final development of the case study protocol and conduct of a pilot case
- Includes an overall graphic of the entire case study research process at the beginning of the book, then highlights the steps in the process through graphics that appear at the outset of all the chapters that follow
- Offers in-text learning aids including “tips” that pose key questions and answers at the beginning of each chapter, practical exercises, endnotes, and a new cross-referencing table
Case Study Research, Fourth Edition is ideal for courses in departments of Education, Business and Management, Nursing and Public Health, Public Administration, Anthropology, Sociology, and Political Science.
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Click on the Supplements tab above for further details on the different versions of SPSS programs.
Utilizing the personable and clear approach that made Statistics for People Who (Think They) Hate Statistics a bestseller, Neil J. Salkind focuses on the use of Excel as the primary analytic tool in the Second Edition of Statistics for People Who Think They Hate Statistics – Excel 2007 Edition. Salkind walks readers through various statistical procedures, beginning with correlations and graphical representation of data and ending with inferential techniques and analysis of variance. Throughout the book, he reveals the full capabilities of Excel, beginning with Part I, which is an introduction to Excel to the end, where he presents an extensive overview of Excel functionality.Key Features of the Second Edition:
- Reflects all Excel material based on Excel 2007 including all screen grabs
- Moves the reliability and validity chapter forward
- Offers more examples throughout the text and more end of chapter exercises
- Includes new and updated icons to explore certain topics in detail
- Presents the answers to the Time to Practice exercises to follow in chapter rather than at end of book
- Contains an Appendix detailing the differences between Excel 2003 to Excel 2007
- Incorporates the use of the new Data Analysis Toolpak option
- Covers formulas and functions in more detail
Robust Ancillaries
The password-protected Instructor Resources Site at www.sagepub.com/salkind2einstr includes:- Chapter Overviews
- PowerPoint presentations
- Data sets
- Questions and activities
- Test questions with answers
- SAGE journal articles & Web resources
- Sample Syllabi
The student study site at http://www.sagepub.com/salkind2study contains
- Data sets for Excel 97-2003
- Data sets for Excel 2007
- Time for Practice data sets
- Journal articles
- Chapter overview/objectives
- Questions and activities
- Web resources
Intended Audience
This text is designed for students taking Introduction to Statistics courses in applied disciplines, especially in business & management and the human services.Praise for Neil Salkind and Statistics for People Who (Think They) Hate Statistics
“Salkind’s book is in a class by itself. It is easily the best book of its kind that I have come across. I enthusiastically recommend it for anyone interested in the subject, and even (and especially) for those who aren’t!” -Russ Shafer-Landau, Professor, University of Wisconsin
“Your book Statistics for People Who (Think They) Hate Statistics has cleared up confusion and partial understandings that I have had for years. It is a must for anyone beginning or continuing their journey in this science. I love it, and will use it for all of the foreseeable future.” -Ronald A. Straube, Performance Improvement Coordinator, Mission Regional Medical Center
“Salkind’s examples assist with the application of key concepts and tests. The book is easy to read due to the way information is presented-such as the Tech Talk, Things to Remember, the Key to Difficulty Index, the various 10 lists, the icons, and the illustrations-including the cartoons. Even the title brings laughter to students-and humor can be a great antidote to stress!” -Mary Beth Zeni, Assistant Professor, Florida State School of Nursing
“I am a doctoral student and we simply love your book.” -Marisol Miller, PhD candidate, Arizona State University
“I just wanted to thank you for writing such a great book and for allowing people like me who are flung in at the deep end to stand a chance of understanding the basics and allowing us to get over the great fear of statistics! Thanks very much.” -Joanna Paolinelli, MS Student in Developmental Psychology
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If you have ever looked for P-values by shopping at P mart, tried to watch the Bernoulli Trials on "People's Court," or think that the standard deviation is a criminal offense in six states, then you need The Cartoon Guide to Statistics to put you on the road to statistical literacy.The Cartoon Guide to Statistics covers all the central ideas of modern statistics: the summary and display of data, probability in gambling and medicine, random variables, Bernoulli Trails, the Central Limit Theorem, hypothesis testing, confidence interval estimation, and much more--all explained in simple, clear, and yes, funny illustrations. Never again will you order the Poisson Distribution in a French restaurant!
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An examination of the moral and emotional problems at the root of bad writing.
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This text provides an understanding of major social problems facing the United States - their causes, consequences, likely future course and what can be done about them. It provides students with the basic data and the sociological frameworks for interpreting those data.
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Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics.This book is the fastest, easiest way to gain that fluency.