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Books : Science : General
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The Biology of Belief is a groundbreaking work in the field of New Biology. Author Dr. Bruce Lipton is a former medical school professor and research scientist. His experiments, and those of other leading-edge scientists, have examined in great detail the processes by which cells receive information. The implications of this research radically change our understanding of life. It shows that genes and DNA do not control our biology; that instead DNA is controlled by signals from outside the cell, including the energetic messages emanating from our positive and negative thoughts. Dr. Lipton's profoundly hopeful synthesis of the latest and best research in cell biology and quantum physics is being hailed as a major breakthrough showing that our bodies can be changed as we retrain our thinking.
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“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.”
—Tim Burks, iPhone Software Developer, TootSweet Software
“Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.”
—Jacqui Cheng, Associate Editor, Ars Technica
“We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers.”
—Daniel Pasco, Lead Developer and CEO, Black Pixel Luminance
“The iPhone Developer’s Cookbook: Building Applications with the iPhone SDK should be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple’s own documentation.”
—Alex C. Schaefer, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc
“Erica’s book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple’s Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what’s going on behind the scenes on this incredible mobile platform.”
—John Zorko, Sr. Software Engineer, Mobile Devices
The iPhone and iPod touch aren’t just attracting millions of new users; their breakthrough development platform enables programmers to build tomorrow’s killer applications. If you’re getting started with iPhone programming, this book brings together tested, ready-to-use code for hundreds of the challenges you’re most likely to encounter. Use this fully documented, easy-to-customize code to get productive fast—and focus your time on the specifics of your application, not boilerplate tasks.
Leading iPhone developer Erica Sadun begins by exploring the iPhone delivery platform and SDK, helping you set up your development environment, and showing how iPhone applications are constructed. Next, she offers single-task recipes for the full spectrum of iPhone/iPod touch programming jobs:
- Utilize views and tables
- Organize interface elements
- Alert and respond to users
- Access the Address Book (people), Core Location (places), and Sensors (things)
- Connect to the Internet and Web services
- Display media content
- Create secure Keychain entries
- And much more
You’ll even discover how to use Cover Flow to create gorgeous visual selection experiences that put scrolling lists to shame!
This book is organized for fast access: related tasks are grouped together, and you can jump directly to the right solution, even if you don’t know which class or framework to use. All code is based on Apple’s publicly released iPhone SDK, not a beta. No matter what iPhone projects come your way, The iPhone Developer’s Cookbook will be your indispensable companion.
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Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it.
About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
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The dust storms that terrorized America's High Plains in the darkest years of the Depression were like nothing ever seen before or since, and the stories of the people that held on have never been fully told. Pulitzer Prizea "winning New York Times journalist and author Timothy Egan follows a half-dozen families and their communities through the rise and fall of the region, going from sod huts to new framed houses to huddling in basements with the windows sealed by damp sheets in a futile effort to keep the dust out.
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A penetrating, page-turning tour of a post-human Earth
In The World Without Us, Alan Weisman offers an utterly original approach to questions of humanity’s impact on the planet: he asks us to envision our Earth, without us.In this far-reaching narrative, Weisman explains how our massive infrastructure would collapse and finally vanish without human presence; which everyday items may become immortalized as fossils; how copper pipes and wiring would be crushed into mere seams of reddish rock; why some of our earliest buildings might be the last architecture left; and how plastic, bronze sculpture, radio waves, and some man-made molecules may be our most lasting gifts to the universe.The World Without Us reveals how, just days after humans disappear, floods in New York’s subways would start eroding the city’s foundations, and how, as the world’s cities crumble, asphalt jungles would give way to real ones. It describes the distinct ways that organic and chemically treated farms would revert to wild, how billions more birds would flourish, and how cockroaches in unheated cities would perish without us. Drawing on the expertise of engineers, atmospheric scientists, art conservators, zoologists, oil refiners, marine biologists, astrophysicists, religious leaders from rabbis to the Dali Lama, and paleontologists---who describe a prehuman world inhabited by megafauna like giant sloths that stood taller than mammoths---Weisman illustrates what the planet might be like today, if not for us.From places already devoid of humans (a last fragment of primeval European forest; the Korean DMZ; Chernobyl), Weisman reveals Earth’s tremendous capacity for self-healing. As he shows which human devastations are indelible, and which examples of our highest art and culture would endure longest, Weisman’s narrative ultimately drives toward a radical but persuasive solution that needn't depend on our demise. It is narrative nonfiction at its finest, and in posing an irresistible concept with both gravity and a highly readable touch, it looks deeply at our effects on the planet in a way that no other book has.
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...the Deluxe edition is bound in simulated leather with gilded edges and a silk ribbon marker.
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In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music—its performance, its composition, how we listen to it, why we enjoy it—and the human brain. Drawing on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen, Levitin reveals:
• How composers produce some of the most pleasurable effects of listening to music by exploiting the way our brains make sense of the world
• Why we are so emotionally attached to the music we listened to as teenagers, whether it was Fleetwood Mac, U2, or Dr. Dre
• That practice, rather than talent, is the driving force behind musical expertise
• How those insidious little jingles (called earworms) get stuck in our heads
And, taking on prominent thinkers who argue that music is nothing more than an evolutionary accident, Levitin argues that music is fundamental to our species, perhaps even more so than language. This Is Your Brain on Music is an unprecedented, eye-opening investigation into an obsession at the heart of human nature.
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Often imitated, never duplicated.
- New! Lay-flat binding makes coloring easier.
- New! 8 plates have been added: Accessory Structures of the Skin, Temporomandibular Joint, Upper Limb: Shoulder (Glenohumeral) Joint, Upper Limb: Elbow Joints, Lower Limb: Male and female Pelves, Lower Limb: Sacroiliac and Hip Joints, Lower Limb: Knee Joints, Somatic Visceral Receptors.
- New! 7 additional sections: Skeletal and Articular Systems, Skeletal Muscular System, Central Nervous System, Central Nervous System: Cavities and Coverings, Peripheral Nervous System, Autonomic Nervous System, Human Development.
For over 23 years, The Anatomy Coloring Book has been the leading human anatomy coloring book, offering concisely written text and precise, extraordinary hand-drawn figures. Organized according to body systems, each of the 170 plates featured in this book includes an ingenious color-key system anatomical terminology is linked to detail illustration of the structures of the body.
Wynn Kapit graduated in 1955 from the University of Miami, Florida with honors in Business Administration and Law. He then attended Art Center School in Los Angeles and worked in New York as a graphic designer and advertising art director from 1960-66. He moved to California to pursue a painting career and was given a one-man show at the Legion of Honor in San Francisco in 1968. He then attended the University of California at Berkeley and received a Masters in Painting and worked as a portraitist and teacher of figure drawing.
While taking a class in human anatomy at San Francisco City College, he discovered a way to effectively learn the subject by coloring in drawings, diagrams and names. The teacher of the course, Lawrence Elson, Ph.D. agreed to help him produce a coloring book. Elson wrote and Kapit designed and illustrated The Anatomy Coloring Book, which was published in 1977 and has been a widely-translated bestseller ever since. The Physiology Coloring Book was published in 1987, with the assistance of two professors from Berkeley: Robert Macey and Esmail Meisami. The Geography Coloring Book was published in 1991; Kapit drew the maps and wrote the text. The Anatomy Coloring Book was published in a second edition in 1993, and second editions of Geography and Physiology Coloring Books will be published in 1997.
Lawrence M. Elson received his undergraduate degree from the University of California, Berkeley in Zoology (Pre-Med), and completed his graduate and Ph.D. work in Human Anatomy also at the University of California, Berkeley. Elson has served as an instructor in human anatomy at the City College of San Francisco, an assistant professor of anatomy at Baylor College of Medicine, and as a lecturer at numerous additional universities and professional organizations.
Elson is the founder and president of Coloring Concepts, Inc. (CCI), producer and packager of college level, educational, scientific directed-coloring texts. He is the author/co-author of the Anatomy Coloring Book, Human Brain Coloring Book, Zoology Coloring Book, and Microbiology Coloring Book.
Presently, he is principally functioning as a clinical and forensic anatomist retained as a consultant to governments, provinces, insurance and other corporations, and law firms on causation of injury issues in cases in or anticipated to be involved in litigation.
Future plans include expanding CCI by developing new titles in the physical sciences and other education-related disciplines.
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A New Yorker staff writer, bestselling author, and professor at Harvard Medical School unravels the mystery of how doctors figure out the best treatments---or fail to do so. This book describes the warning signs of flawed medical thinking and offers intelligent questions patients can ask.
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Good Calories, Bad Calories: Fats, Carbs, and the Controversial Science of Diet and Health (Vintage)
For decades we have been taught that fat is bad for us, carbohydrates better, and that the key to a healthy weight is eating less and exercising more. Yet despite this advice, we have seen unprecedented epidemics of obesity and diabetes. Taubes argues that the problem lies in refined carbohydrates, like white flour, easily digested starches, and sugars, and that the key to good health is the kind of calories we take in, not the number. In this groundbreaking book, award-winning science writer Gary Taubes shows us that almost everything we believe about the nature of a healthy diet is wrong.
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Science has begun to prove what ancient myth and religion has always espoused: that there may be such a thing as a life force. During the past few decades, respected frontier scientists all over the globe have produced extraordinary evidence to show that an energy field -- the Zero Point Field -- connects everything in the universe, and we ourselves are part of this vast dynamic network of energy exchange.Lynne McTaggart, indefatigable investigative journalist, has spent four years researching this area where science meets the New Age to create this story of scientific explorers, their groundbreaking work, and its controversial implications. Until now, conservative scientists have done their best to rule "god" out of their equations. This book shows why the Zero Point Field makes all things possible: all things connected in space and time.The Field also reveals a radical new biological paradigm -- that on our most fundamental level, the human mind and body are not distinct and separate from their environment, but a bundle of pulsating power constantly interacting with this vast energy sea. Here, in so-called dead space, may lay the key to many of life's processes, from how cells communicate to how organisms actually take shape. The Field is responsible for our mind's highest functions -- our memory, intuition, and creativity. It is the force that finally determines whether we are healthy or ill, the force that must be tapped in order to heal. Original and well documented with eminently distinguished sources, The Field also lifts many areas from the level of myth into the realm of hard science. It offers a scientific explanation for many of the most profound human mysteries, from how alternative medicine, spiritual healing, and extrasensory perception work to the existence of the collective unconscious. A highly readable scientific detective story, The Field is the ultimate breakthrough book. It presents a bold new theory that will change your perception of the way your mind and body work.