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Books : Science : Technology
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An urgent look at how a global math elite is predicting and altering our behaviorat work, at the mall, and in bed.
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Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and cilivzation have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.
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America is unrivaled in our ability to solve tough problems and create bold, powerful solutions. That-s exactly what we need to do with the energy crisis we now face. We CAN become energy independent, while lowering prices at the pump today and developing innovative and effective energy alternatives for the future. We CAN produce an overwhelming supply of oil and natural gas here at home, and break the stranglehold that foreign (often hostile) countries have on our energy supply, and by extension, our economy. And we CAN be responsible stewards of our environment, protecting the grand beauty and richness of our country without sacrificing our robust engines of growth, expansion, and entrepreneurship. As Newt Gingrich, former Speaker of the House and bestselling author, spells out in stunning simplicity, when it comes to developing domestic energy resources, we CAN do it all. Isn-t it time we relied on American energy for America-s security and prosperity? With your help, your citizen action, and Newt Gingrich-s plan as laid out in this handbook, we can solve this energy crisis-and slash gas prices, too.
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The first generation of “digital natives” – children who were born into and raised in the digital world – are coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed.But who are these digital natives? How are they different from older generations – or “digital immigrants” – and what is the world they’re creating going to look like? In Born Digital, leading internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of this exotic tribe of young people who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow.
Based on original research, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues – or is privacy even a relevant concern for digital natives? How does the concept of safety translate into an increasingly virtual world? Is “stranger-danger” a real problem, or a red herring? What lies ahead – socially, professionally, and psychologically – for this generation?
A smart, practical guide to a brave new world and its complex inhabitants, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present – and shape the digital future.
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A bright, science-minded boy goes to the beach equipped to collect and examine flotsam--anything floating that has been washed ashore. Bottles, lost toys, small objects of every description are among his usual finds. But there's no way he could have prepared for one particular discovery: a barnacle-encrusted underwater camera, with its own secrets to share . . . and to keep.
In each of his amazing picture books, David Wiesner has revealed the magical possibilities of some ordinary thing or happening--a frog on a lily pad, a trip to the Empire State Building, a well-known nursery tale. This time, a day at the beach is the springboard into a wildly imaginative exploration of the mysteries of the deep, and of the qualities that enable us to witness these wonders and delight in them.
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Expert advice on selecting breeds, caring for chicks, producing eggs, raising broilers, feeding, troubleshooting, and much more.
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For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.
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This revised, updated, expanded fifth edition is indispensable-with all the latest models, parts, and repair techniques, and terrific money-saving tips to keep any ride in tip-top shape
Since its first publication, Bicycling Magazine's Complete Guide to Bicycle Maintenance and Repair has sold over 400,000 copies. The fifth edition is guaranteed to remain the category killer. This long-overdue update is a must-have for weekend riders and serious cyclists alike.
Whether they own the latest model or a classic with thousands of miles on it, beginners and experienced cyclists alike can depend on this book to get their bikes out of the shop faster and keep them on the road longer. They'll discover information on:
o Building a dream bike workshop
o Disc brakes, both cable-actuated and hydraulic
o Dialing in front and rear suspension shocks for
comfortable rides
o The latest crankset and bottom bracket designs
o Overhauling freewheels and cassettes for peak
performance
o Specs on all the latest handlebar and headset sizes
o Servicing clipless pedals for maximum safety
With troubleshooting sections to quickly identify and correct common problems, 450 photographs and 40 drawings to clarify all the step-by-step directions so even the complete neophyte can get repairs right the first time, and Web sites and phone numbers of bicycle and parts manufacturers, this is truly the ultimate bicycle repair and maintenance manual-now better than ever in its fifth edition!
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With more than 200,000 copies in print, The Craft of Research is the unrivaled resource for researchers at every level, from first-year undergraduates to research reporters at corporations and government offices.
Now, seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?”
The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers.
Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.