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Books : Home & Garden : Antiques & Collectibles : Advertising : Pepsi-Cola
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This book tells the history of one of America's most popular soft drinks, Mountain Dew. The 300 page book brings you from the drink's earliest beginnings in 1946 all the way through to today's newer drinks like Mountain Dew LiveWire and Code Red. Learn about the Hatfield/McCoy feud that has been brewing for years over the bragging rights to Mountain Dew. This book gives you detailed information on who invented Mountain Dew, when they did it, and the progress of the drink through the years. We start you in Johnson City, TN where you meet Charlie Gordon, Jim Archer and Bill Kilber of "Charlie, Jim and Bill" fame. Did you know that Mountain Dew started out tasting like 7Up until Bill Bridgforth changed the taste to the flavor we know today? From Tennessee we head to Marion, VA to meet Billy Jones and learn about the Tip Corporation. Then on to Lumberton, NC where you meet the massive Minges clan that still controls Pepsi in North Carolina. And then back to Knoxville on a hillbilly roller coaster ride of who did what and when. Learn about the arm wrestling match (literally) with Pepsi Corporate for fifteen million dollars to win the rights to Mountain Dew. Learn why 900 bottles have different names and how Willy the Hillbilly got his name AND you will even get to meet the real live Willy. This book and historic pictures will definately tickle yore innards!
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Appeals to the 200,000+ estimated Pepsi-Cola collectors in the U.S.Features reliable pricing, helpful for finding success in the more than 5,000 continuous Pepsi auctions occurring on the largest online site
Fun and handy format is perfect for use at shows, auctions, and wherever ""The Joy of Pepsi"" takes collectors
This portable and inexpensive guide is the perfect to-go reference for collectors of Pepsi-Cola. Whether at Pepsi Fest or routine visits to shops, auctions or sales, collectors will find the information they need to accurately price and identify Pepsi treasures in this handy reference. In this book, collectors will discover:
*Everything from early Pepsi trays to matchbooks and toys, divided into four main sections - signs, containers, novelties and toys, and paper collectibles
*2,000 listings featuring key details including current values, accurate descriptions, rarity ratings and 750+ color photos
*Tips for spotting fakes and reproductions, saving collectors from potentially costly investmentsPortable pricing for all your Pepsi-Cola collectibles!
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The choice is clear and this comprehensive guide on Pepsi-Cola memorabilia is the only one collectors will need.Divided into four sections—signs, containers, novelties and toys, and paper collectibles—collectors will find everything from early Pepsi trays to cardboard signs, and matchbooks to toys. Features 2,000 individual items with current values, accurate descriptions, rarity ratings, and full-color photographs. Presents a fascinating historical perspective of the Pepsi-Cola Company, including the evolution of their famous logo.
The author, Robert Stoddard, has been collecting Pepsi-Cola memorabilia for more than 20 years and is the founder of the Pepsi-Cola Collectors Club. He has written four books on Pepsi-Cola memorabilia and history.
• Includes listings and photos for 2,000 Pepsi-Cola memorabilia items
• History of the Pepsi-Cola Company, including the evolution of their logo
• Author is a long-time collector and founder of the Pepsi-Cola Collectors Club
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In the late 1890s, Caleb Davis Bradham, a North Carolina drug-store owner and pharmacist, mixed a concoction at the soda fountain for his customers that was a hit. They called it "Brad's Drink"; Bradham named the mixture Pepsi Cola. Pepsi became a national success and engendered an array of commercial, advertising, and promotional objects that are much sought after by collectors today. Many of those objects are included in this book, presented with beautiful, full-color photographs. The items come from one of the largest collections of Pepsi memorabilia in the nation, that of Everette Lloyd.
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Pepsi-Cola*r marked its 100th anniversary in 1998 with much fanfare for the internationally known beverage! This book compiles a fabulous array of Pepsi-related collectibles, shown with a price guide. Items pictured include advertisements, bottles, jewelry, knives, signs, tablewares, toys, umbrellas, and watches. Also are items limited in production, test items, early products, and products internationally owned and distributed by Pepsico, Inc. such as Aspen, Jake's Diet Cola, Devil Shake, Tropic Surf, Skandi, Patio, Kas, Mirinda, Pepsi's H2OH! line, Teem, Josta, and, of course, Pepsi-Cola, Mountain Dew, Slice, Mug root beer, and much more. If you are a collector who thirsts for Pepsi collectibles or other soda advertising memorabilia, this book is for you!
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