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Books on : Professional & Technical

  • Publication Manual of the American Psychological Association

    American Psychological Association

    Publication Manual of the American Psychological Association
    ...offers updated information on reporting statistics, writing withour bias, preparing manuscripts with a word processor for electronic production, and publishing research in accordance with ethical principles.
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  • Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time

    Greg Mortenson, David Oliver Relin

    Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time
    The astonishing, uplifting story of a real-life Indiana Jones and his humanitarian campaign to use education to combat terrorism in the Taliban’s backyard

    Anyone who despairs of the individual’s power to change lives has to read the story of Greg Mortenson, a homeless mountaineer who, following a 1993 climb of Pakistan’s treacherous K2, was inspired by a chance encounter with impoverished mountain villagers and promised to build them a school. Over the next decade he built fifty-five schools—especially for girls—that offer a balanced education in one of the most isolated and dangerous regions on earth. As it chronicles Mortenson’s quest, which has brought him into conflict with both enraged Islamists and uncomprehending Americans, Three Cups of Tea combines adventure with a celebration of the humanitarian spirit.

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  • Six Disciplines® Execution Revolution: Solving the One Business Problem That Makes Solving All Other Problems Easier

    Gary Harpst

    Six Disciplines® Execution Revolution: Solving the One Business Problem That Makes Solving All Other Problems Easier
    With all of the pressures successful business leaders have today, none is more urgent or challenging than learning the ability to execute strategy.

    While larger businesses have the luxury of budgets and resources to meet this challenge, it's the small and midsized businesses that now have a tremendous opportunity to level the playing field, leapfrog the expensive, outdated approaches of the past, and attack the challenge of execution in a revolutionary way. The key insights are:

    • Excellence is the enduring pursuit of balanced strategy and execution
    • Planning and executing, while at the same time dealing with the inevitable surprises, is the biggest challenge in business
    • Overcoming this challenge is what we mean by solving the one problem that makes all others easier
    • Failing to solve the problem destines your organization to a reactive, fire-fighting future.

    Based on breakthrough research, field testing and proven best-practices, the thought-leading vision described by Gary Harpst in Six Disciplines® Execution Revolution sets a new course for how small and midsized businesses can finally confront the never-ending challenge of executing strategy.

    As a follow-up to the success of Six Disciplines for Excellence, Harpst's new book, Six Disciplines® Execution Revolution, details the elements of a complete strategy execution program, clarifies how it could only have happened now, and explains why such a program will soon become a mainstream requirement for your business.

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  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Small changes can make a big difference in your powers of persuasion

    What one word can you start using today to increase your persuasiveness by more than fifty percent?

    Which item of stationery can dramatically increase people's responses to your requests?

    How can you win over your rivals by inconveniencing them?

    Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

    Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

    Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

    Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

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  • Biology with MasteringBiology™ (8th Edition) (MasteringBiology Series)

    Neil A. Campbell, Jane B. Reece

    Biology with MasteringBiology™ (8th Edition) (MasteringBiology Series)

    The best-selling biology textbook in the world just got better! Neil Campbell and Jane Reece’s BIOLOGY is the unsurpassed leader in introductory biology. The book's hallmark values–accuracy, currency, and passion for teaching and learning–have made Campbell/Reece the most successful book for readers for seven consecutive editions. More than 6 million readers have benefited from BIOLOGY’sclear explanations, carefully crafted artwork, and student-friendly narrative style.

    Introduction: Themes in the Study of Life, The Chemical Context of Life, Water and the Fitness of the Environment,

    Carbon and the Molecular Diversity of Life, The Structure and Function of Large Biological Molecules, A Tour of the Cell,

    Membrane Structure and Function, An Introduction to Metabolism, Cellular Respiration: Harvesting Chemical Energy,

    Photosynthesis, Cell Communication, The Cell Cycle, Meiosis and Sexual Life Cycles, Mendel and the Gene Idea, The Chromosomal Basis of Inheritance, The Molecular Basis of Inheritance, From Gene to Protein, Control of Gene Expression,

    Viruses, Biotechnology, Genomes and Their Evolution, Descent with Modification: A Darwinian View of Life, The Evolution of Populations, The Origin of Species, The History of Life on Earth, Phylogeny and the Tree of Life, Bacteria and Archaea,

    Protists, Plant Diversity I: How Plants Colonized Land, Plant Diversity II: The Evolution of Seed Plants, Fungi, An Introduction to Animal Diversity, Invertebrates, Vertebrates, Plant Structure, Growth, and Development, Transport in Vascular Plants,

    Soil and Plant Nutrition, Angiosperm Reproduction and Biotechnology, Plant Responses to Internal and External Signals,

    Basic Principles of Animal Form and Function, Animal Nutrition, Circulation and Gas Exchange, The Immune System,

    Osmoregulation and Excretion, Hormones and the Endocrine System, Animal Reproduction, Animal Development,

    Neurons, Synapses, and Signaling, Nervous Systems, Sensory and Motor Mechanisms, Animal Behavior, An Introduction to Ecology and the Biosphere, Population Ecology, Community Ecology, Ecosystems, Conservation Biology and Restoration Ecology.

    For readers interested in learning the basics of Biology.

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  • The Omnivore's Dilemma: A Natural History of Four Meals

    Michael Pollan

    The Omnivore's Dilemma: A Natural History of Four Meals
    A New York Times bestseller that has changed the way readers view the ecology of eating, this revolutionary book by award winner Michael Pollan asks the seemingly simple question: What should we have for dinner? Tracing from source to table each of the food chains that sustain us—whether industrial or organic, alternative or processed—he develops a portrait of the American way of eating. The result is a sweeping, surprising exploration of the hungers that have shaped our evolution, and of the profound implications our food choices have for the health of our species and the future of our planet.
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  • StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths

    Tom Rath

    StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths
    DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?

    Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.

    To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents.

    In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades.

    Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself -- and the world around you -- forever.

    AVAILABLE EXCLUSIVELY IN THE NEW & UPGRADED EDITION OF STRENGTHSFINDER 2.0
    (using the unique access code included with each book)

    * A new and upgraded edition of the StrengthsFinder assessment

    * A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year

    * A more customized version of your top five theme report

    * 50 Ideas for Action (10 strategies for building on each of your top five themes)

    * The more user-friendly StrengthsFinder 2.0 companion website, with a strengths community area, library of downloadable discussion guides and activities, a strengths screensaver, and a program for creating display cards of your top five themes

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  • Good to Great: Why Some Companies Make the Leap... and Others Don't

    Jim Collins

    Good to Great: Why Some Companies Make the Leap... and Others Don't
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  • Diagnostic and Statistical Manual of Mental Disorders DSM-IV-TR Fourth Edition (Text Revision)

    American Psychiatric Association

    Diagnostic and Statistical Manual of Mental Disorders DSM-IV-TR Fourth Edition (Text Revision)

    Since the DSM-IV& #174; was published in 1994, we& rsquo;ve seen many advances in our knowledge of psychiatric illness. This Text Revision incorporates information culled from a comprehensive literature review of research about mental disorders published since DSM-IV& #174; was completed in 1994. Updated information is included about the associated features, culture, age, and gender features, prevalence, course, and familial pattern of mental disorders.

    The DSM-IV-TR& #174; brings this essential diagnostic tool up-to-date, to promote effective diagnosis, treatment, and quality of care. Now you can get all the essential diagnostic information you rely on from the DSM-IV& #174; along with important updates not found in the 1994 edition.

    Stay current with important updates to the DSM-IV-TR& #174;:

      • Benefit from new research into Schizophrenia, Asperger& rsquo;s Disorder, and other conditions • Utilize additional information about the epidemiology and other facets of DSM conditions • Update ICD-9-CM codes implemented since 1994 (including Conduct Disorder, Dementia, Somatoform Disorders)

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  • MLA Handbook for Writers of Research Papers, Sixth Edition

    Joseph Gibaldi

    MLA Handbook for Writers of Research Papers, Sixth Edition
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  • A Manual for Writers of Research Papers, Theses, and Dissertations, Seventh Edition: Chicago Style for Students and Researchers (Chicago Guides to Writing, Editing, and Publishing)

    Kate L. Turabian

    A Manual for Writers of Research Papers, Theses, and Dissertations, Seventh Edition: Chicago Style for Students and Researchers (Chicago Guides to Writing, Editing, and Publishing)
    Dewey. Bellow. Strauss. Friedman. The University of Chicago has been the home of some of the most important thinkers of the modern age. But perhaps no name has been spoken with more respect than Turabian. The dissertation secretary at Chicago for decades, Kate Turabian literally wrote the book on the successful completion and submission of the student paper. Her Manual for Writers of Research Papers, Theses, and Dissertations, created from her years of experience with research projects across all fields, has sold more than seven million copies since it was first published in 1937.

    Now, with this seventh edition, Turabian’s Manual has undergone its most extensive revision, ensuring that it will remain the most valuable handbook for writers at every level—from first-year undergraduates, to dissertation writers apprehensively submitting final manuscripts, to senior scholars who may be old hands at research and writing but less familiar with new media citation styles. Gregory G. Colomb, Joseph M. Williams, and the late Wayne C. Booth—the gifted team behind The Craft of Research—and the University of Chicago Press Editorial Staff combined their wide-ranging expertise to remake this classic resource. They preserve Turabian’s clear and practical advice while fully embracing the new modes of research, writing, and source citation brought about by the age of the Internet.

    Booth, Colomb, and Williams significantly expand the scope of previous editions by creating a guide, generous in length and tone, to the art of research and writing. Growing out of the authors’ best-selling Craft of Research, this new section provides students with an overview of every step of the research and writing process, from formulating the right questions to reading critically to building arguments and revising drafts. This leads naturally to the second part of the Manual for Writers, which offers an authoritative overview of citation practices in scholarly writing, as well as detailed information on the two main citation styles (“notes-bibliography” and “author-date”). This section has been fully revised to reflect the recommendations of the fifteenth edition of The Chicago Manual of Style and to present an expanded array of source types and updated examples, including guidance on citing electronic sources.

    The final section of the book treats issues of style—the details that go into making a strong paper. Here writers will find advice on a wide range of topics, including punctuation, table formatting, and use of quotations. The appendix draws together everything writers need to know about formatting research papers, theses, and dissertations and preparing them for submission. This material has been thoroughly vetted by dissertation officials at colleges and universities across the country.

    This seventh edition of Turabian’s Manual for Writers of Research Papers, Theses, and Dissertations is a classic reference revised for a new age. It is tailored to a new generation of writers using tools its original author could not have imagined—while retaining the clarity and authority that generations of scholars have come to associate with the name Turabian.
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  • The Official Guide for GMAT Review, 11th Edition

    Graduate Management Admission Council

    The Official Guide for GMAT Review, 11th Edition
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  • The Spirit Catches You and You Fall Down

    Anne Fadiman

    The Spirit Catches You and You Fall Down
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  • The Tipping Point: How Little Things Can Make a Big Difference

    Malcolm Gladwell

    The Tipping Point: How Little Things Can Make a Big Difference
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  • The First Days Of School: How To Be An Effective Teacher

    Harry K. Wong, Rosemary T. Wong

    The First Days Of School: How To Be An Effective Teacher
    With nearly 1.4 million copies sold, you'll learn practical techniques on discipline, procedures and routines, teaching for mastery, cooperative learning, and positive expectations. You'll find it difficult to put this book down as you become an even more effective teacher.
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  • Taber's Cyclopedic Medical Dictionary (Thumb Index)

    Donald Venes

    Taber's Cyclopedic Medical Dictionary (Thumb Index)
    Because for more than 65 years, Taber's has provided students and practitioners with the definitions and information they need to provide superior care for their patients: 56,000 definitions with 2,400 brand new to the 20th edition.almost 50% more than our nearest competitor. More than 6,000 revised terms. 700 superior illustrations with more than 500 in full color 100 more Patient Care sections NEW! Cautions statements added to almost 350 terms bold and in a second color New and revised appendices, including Nutrition, Complementary Medicine, and Appendix 13, which explains the roles of the Health Professions health care team members NEW! Improved placement of multi-word entries (for example, Chronic Obstructive Pulmonary disease and Irritable bowel syndrome are now listed in natural word order) NEW! Almost 30,000 pronunciations of new and current terms More colorful interior design NEW! Easier to understand definitions NEW!
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  • Lehninger Principles of Biochemistry

    David L. Nelson, Michael M. Cox

    Lehninger Principles of Biochemistry

    In the Fifth Edition, authors Dave Nelson and Mike Cox combine the best of the laboratory and best of the classroom, introducing exciting new developments while communicating basic principles through a variety of new learning tools—from new in-text worked examples and data analysis problems to the breakthrough eBook, which seamlessly integrates the complete text and its media components.

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  • Principles of Microeconomics

    N. Gregory Mankiw

    Principles of Microeconomics
    Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MICROECONOMICS, 4th Edition features a strong revision of content in all 22 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
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  • A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)

    Project Management Institute

    A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)
    A Guide to the Project Management Body of Knowledge (PMBOK® Guide)—2000 Edition is now available in eight additional languages to help project managers around the world.

    Each of PMI's official translations includes a bilingual glossary of newly translated and standardized project management terminology. This allows candidates to study the guide in the same language in which they plan to take the Project Management Professional (PMP®) certification exam.

    PMI undertook a rigorous, year-long process to ensure the maximum effectiveness of each official translation. Each translation team included qualified bilingual PMPs as well as professional translators and editors.

    Official translations: Chinese, Japanese, Spanish, Portuguese, French, Korean, German and Italian.

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  • Biology

    Neil A. Campbell, Jane B. Reece

    Biology

    Neil Campbell and Jane Reece's BIOLOGY remains unsurpassed as the most successful majors biology textbook in the world. This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.

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