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Books : Professional & Technical : Engineering
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- Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
- Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
- Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
- Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
- And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.
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“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.”
—Tim Burks, iPhone Software Developer, TootSweet Software
“Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.”
—Jacqui Cheng, Associate Editor, Ars Technica
“We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers.”
—Daniel Pasco, Lead Developer and CEO, Black Pixel Luminance
“The iPhone Developer’s Cookbook: Building Applications with the iPhone SDK should be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple’s own documentation.”
—Alex C. Schaefer, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc
“Erica’s book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple’s Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what’s going on behind the scenes on this incredible mobile platform.”
—John Zorko, Sr. Software Engineer, Mobile Devices
The iPhone and iPod touch aren’t just attracting millions of new users; their breakthrough development platform enables programmers to build tomorrow’s killer applications. If you’re getting started with iPhone programming, this book brings together tested, ready-to-use code for hundreds of the challenges you’re most likely to encounter. Use this fully documented, easy-to-customize code to get productive fast—and focus your time on the specifics of your application, not boilerplate tasks.
Leading iPhone developer Erica Sadun begins by exploring the iPhone delivery platform and SDK, helping you set up your development environment, and showing how iPhone applications are constructed. Next, she offers single-task recipes for the full spectrum of iPhone/iPod touch programming jobs:
- Utilize views and tables
- Organize interface elements
- Alert and respond to users
- Access the Address Book (people), Core Location (places), and Sensors (things)
- Connect to the Internet and Web services
- Display media content
- Create secure Keychain entries
- And much more
You’ll even discover how to use Cover Flow to create gorgeous visual selection experiences that put scrolling lists to shame!
This book is organized for fast access: related tasks are grouped together, and you can jump directly to the right solution, even if you don’t know which class or framework to use. All code is based on Apple’s publicly released iPhone SDK, not a beta. No matter what iPhone projects come your way, The iPhone Developer’s Cookbook will be your indispensable companion.
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Domino: The Book of Decorating cracks the code to creating a beautiful home, bringing together inspiring rooms, how-to advice and insiders' secrets from today's premier tastemakers in an indispensable style manual. The editors take readers room by room, tapping the best ideas from domino magazine and culling insights from their own experiences. With an eye to making design accessible and exciting, this book demystifies the decorating process and provides the tools for making spaces that are personal, functional and fabulous.
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Revised third edition!
Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.
A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."
This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.
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New York Times bestselling author, former Speaker of the House, and Fox News political analyst Newt Gingrich has a plan for slashing gas prices and reducing our long-term dependence on foreign oil.Gingrich is famous for taking big, visionary ideas and boiling them down into practical solutions as demonstrated in this year's earlier release, Real Change, which was on the New York Times bestseller list for eleven weeks. His new book Drill Here, Drill Now, Pay Less does just that. Dealing not only with spiraling gas prices, but with the energy crisis as a whole, Gingrich shows how we can safely reap the benefits of America's own natural resources and technology in gas, oil, coal, wind, solar, biofuels and nuclear energy.
Gingrich argues that the pinch Americans are feeling at the pump is not a blip in the economy but a looming crisis--affecting not only the price of gas, but the price of food, the strength of our economy, and our national security.To meet this crisis, Gingrich lays out a national strategy that will tap America's scientists, engineers, and entrepreneurs, and require Congress to unlock our oil reserves and remove all the impediments and disincentives that unnecessary government regulation has put in the way of American energy independence. The energy crisis is solvable, as Newt Gingrich's plan makes clear. His handbook, Drill Here, Drill Now, Pay Less is sure to become the talk of the presidential campaign season.
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An utterly original exploration of the world of human waste that will surprise, outrage—and entertain
Produced behind closed doors, disposed of discreetly, and hidden by euphemism, bodily waste is something common to all and as natural as breathing, yet we prefer not to talk about it. But we should—even those of us who take care of our business in pristine, sanitary conditions. For it’s not only in developing countries that human waste is a major public health threat: population growth is taxing even the most advanced sewage systems, and the disease spread by waste kills more people worldwide every year than any other single cause of death. Even in America, 1.95 million people have no access to an indoor toilet. Yet the subject remains unmentionable.
The Big Necessity takes aim at the taboo, revealing everything that matters about how people do—and don’t—deal with their own waste. Moving from the deep underground sewers of Paris, London, and New York—an infrastructure disaster waiting to happen—to an Indian slum where ten toilets are shared by 60,000 people, Rose George stops along the way to explore the potential saviors: China’s five million biogas digesters, which produce energy from waste; the heroes of third world sanitation movements; the inventor of the humble Car Loo; and the U.S. Army’s personal lasers used by soldiers to zap their feces in the field.
With razor-sharp wit and crusading urgency, mixing levity with gravity, Rose George has turned the subject we like to avoid into a cause with the most serious of consequences.
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An updated edition of the national bestseller—now with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
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A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill
A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war. Activists use the Internet and e-mail to bring offensive comments made by Trent Lott and Don Imus to a wide public and hound them from their positions. A few people find that a world-class online encyclopedia created entirely by volunteers and open for editing by anyone, a wiki, is not an impractical idea. Jihadi groups trade inspiration and instruction and showcase terrorist atrocities to the world, entirely online. A wide group of unrelated people swarms to a Web site about the theft of a cell phone and ultimately goads the New York City police to take action, leading to the culprit's arrest.
With accelerating velocity, our age's new technologies of social networking are evolving, and evolving us, into new groups doing new things in new ways, and old and new groups alike doing the old things better and more easily. You don't have to have a MySpace page to know that the times they are a changin'. Hierarchical structures that exist to manage the work of groups are seeing their raisons d'tre swiftly eroded by the rising technological tide. Business models are being destroyed, transformed, born at dizzying speeds, and the larger social impact is profound.
One of the culture's wisest observers of the transformational power of the new forms of tech-enabled social interaction is Clay Shirky, and Here Comes Everybody is his marvelous reckoning with the ramifications of all this on what we do and who we are. Like Lawrence Lessig on the effect of new technology on regimes of cultural creation, Shirky's assessment of the impact of new technology on the nature and use of groups is marvelously broad minded, lucid, and penetrating; it integrates the views of a number of other thinkers across a broad range of disciplines with his own pioneering work to provide a holistic framework for understanding the opportunities and the threats to the existing order that these new, spontaneous networks of social interaction represent. Wikinomics, yes, but also wikigovernment, wikiculture, wikievery imaginable interest group, including the far from savory. A revolution in social organization has commenced, and Clay Shirky is its brilliant chronicler.
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The world’s most widely adopted safety code, the National Electrical Code® (NEC) is now advancing electrical safety requirements with the 2008 edition in an effort to maximize public safety, emergency preparation, and electrical worker protection. With regulations for electrical wiring and equipment in virtually all types of buildings, this new edition responds to industry needs with expanded requirements based on research, new technologies, and recent events. A must-have for anyone involved in electrical design, installation, inspection, and safety, this edition has been updated for enhanced usability in the field, making it ideal for handling on-the-job electrical situations safely and effectively. Delmar, a part of Cengage Learning is pleased to make this authoritative reference from the National Fire Protection Association (NFPA) available directly from us, for the convenience of our customers who work in and around the electrical trades. It may be used independently, or as a companion to any electrical book, including Delmar's best-selling wiring series, as well as our guides to using the NEC®.
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The only official guide to The Praxis Series� of teacher-licensing exams-straight from the test-makers
. .If you're looking for the best, most trustworthy guide to the exams in The Praxis Series, you've found it. This official Praxis guide comes straight from ETS--the people who actually make the tests. It will show you exactly what to expect -- whether you're taking the PPST to begin your teaching career, the PLT to demonstrate your professional expertise, or a Praxis II Subject Test to prove your knowledge of a specific K-12 teaching topic. Only ETS can give you real Praxis questions for practice, show you exactly what you'll see on screen on the computerized exams, and tell you the test-maker's own strategies for success. That's why this guide is your indispensable source for everything you need to know about The Praxis Series.
. .No other Praxis guide gives you:
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- 6 full-length real PPST exams.
- Hundreds of authentic PLT and Praxis II questions-so you can study with the real thing.
- Sample PPST essays with actual raters' comments.
- The latest state-by-state teacher certification testing requirements.
- Comprehensive outline of PLT study topics .
- Complete coverage of Praxis II Elementary Education tests .
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Get the expert support needed to comply efficiently, avoid violations, and keep electrical installations on track with the National Electrical Code® in this exclusive NEC® 2008 Handbook on CD-ROM from the National Fire Protection Association® (NFPA). Only the handbook offers the full NEC® 2008 text alongside expert commentary from code specialists, offering insight into code rationale, explanations of new and revised rules, and practical, hands-on advice on how to apply the code. A valuable resource for anyone involved in electrical design, installation, inspection, and safety, this book will give users the knowledge needed to feel confident that their work will be safe, efficient, and code-compliant. Delmar, a part of Cengage Learning is pleased to make this one-of-a-kind reference – containing the most widely accepted and most frequently used criteria for electrical installations in the U.S. – available directly from us for our customers who work in and around the electrical trades. It may be used independently and also makes an excellent companion to books in Delmar’s best-selling electrical wiring series.
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From the writer called our "modern-day Tom Paine,"an explosive analysis of the axis of religion, politics, and fiscal imprudence that threatens to destroy the nation.
Unabridged CDs - 11 CDs, 13 hours
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Blessed Unrest tells the story of a worldwide movement that is largely unseen by politicians or the media. Hawken, an environmentalist and author, has spent more than a decade researching organizations dedicated to restoring the environment and fostering social justice. From billion-dollar nonprofits to single-person causes, these organizations collectively comprise the largest movement on earth. This is a movement that has no name, leader, or location but is in every city, town, and culture. It is organizing from the bottom up and is emerging as an extraordinary and creative expression of people's needs worldwide.
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Understanding the amazing force that links some of today’s most successful companies
If you cut off a spider’s leg, it’s crippled; if you cut off its head, it dies. But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish.What’s the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women’s rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?
After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.
The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:
* How the Apaches fended off the powerful Spanish army for 200 years
* The power of a simple circle
* The importance of catalysts who have an uncanny ability to bring people together
* How the Internet has become a breeding ground for leaderless organizations
* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader
The Starfish and the Spider is the rare book that will change how you understand the world around you. BACKCOVER: Advance praise for The Starfish and the Spider
“The Starfish and the Spider is a compelling and important book.”
—Pierre Omidyar, CEO, Omidyar Network and Founder and Chairman, eBay Inc.
“The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowds before it, showed me a provocative new way to look at the world and at business. It's also fun to read!”
—Robin Wolaner, founder, Parenting Magazine and author, Naked in the Boardroom
“A fantastic read. Constantly weaving stories and connections. You'll never see the world the same way again.”
—Nicholas J. Nicholas Jr., former Co-CEO, Time Warner
“A must-read. Starfish are changing the face of business and society. This page-turner is provocative and compelling.”
—David Martin, CEO, Young Presidents' Organization
“The Starfish and the Spider provides a powerful prism for understanding the patterns and potential of self-organizing systems.”
—Steve Jurvetson, Partner, Draper Fisher Jurvetson
“The Starfish and the Spider lifts the lid on a massive revolution in the making, a revolution certain to reshape every organization on the planet from bridge clubs to global governments. Brafman and Beckstrom elegantly describe what is afoot and offer a wealth of insights that will be invaluable to anyone starting something new—or rescuing something old—amidst this vast shift.”
—Paul Saffo, Director, Institute for the Future
“The Starfish and the Spider is great reading. [It has] not only stimulated my thinking, but as a result of the reading, I proposed ten action points for my own organization."
—Professor Klaus Schwab, Executive Chairman, World Economic Forum
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