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Books on : Nonfiction : Economics : Microeconomics
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Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MICROECONOMICS, 4th Edition features a strong revision of content in all 22 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
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KEY BENEFIT: This book is well known for its coverage of modern topics (Game theory, Economics of Information, and Behavioral Economics), clarity of its writing style and graphs, and integrated use of real world examples.
KEY TOPICS: The emphasis on relevance and application to both managerial and public-policy decision-making are focused goals of the book. This emphasis is accomplished by including MANY extended examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; investment and production decisions; and public policy analysis.
Economists and strategists looking to stay current with economic information.
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McConnell and Brue’s Microeconomics: Principles, Problems, and Policies is the leading Principles of Economics textbook because it is innovative and teaches students in a clear, unbiased way. The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.
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Case and Fair is the trusted Microeconomics text that teaches students through stories, graphs, and equations...and now, a new emphasis on excellence in assessment.
These two highly-respected economists and educators have revised this best-selling Microeconomics book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).
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Krugman/Wells takes a story-driven approach that focuses on real-world economics at work. The book offers the hallmark clarity and engaging writing style that distinguish Paul Krugman’s work, from his best-selling international economics text to his New York Times best-sellers. In just one year, Microeconomics has become a leading book and has met with unparalleled student and instructor praise.
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Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.
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In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems. The text also encourages students to become “Economic Naturalists,” people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.
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Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand your students' analytic powers and strengthen their understanding of microeconomics.
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Written in an informal colloquial style, this student-friendly Principles of Microeconomics textbook does not sacrifice intellectual depth in its quest for accessibility. The author’s primary concern is to instill “economic sensibility” in the student. Colander emphasizes the intellectual and historical context to which the economic models are applied. The seventh edition has been significantly revised to make it simpler, shorter, more organized and more applicable to the real world.
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Many instructors of microeconomic theory have been waiting for a text that provides balanced and in-depth analysis of the essentials of microeconomics. Masterfully combining the results of years of teaching microeconomics at Harvard University, Andreu Mas-Colell, Michael Whinston, and Jerry Green have filled that conspicuous vacancy with their groundbreaking text, Microeconomic Theory.
The authors set out to create a solid organizational foundation upon which to build the effective teaching tool for microeconomic theory. The result presents unprecedented depth of coverage in all the essential topics, while allowing professors to "tailor-make" their course to suit personal priorities and style. Topics such as noncooperative game theory, information economics, mechanism design, and general equilibrium under uncertainty receive the attention that reflects their stature within the discipline. The authors devote an entire section to game theory alone, making it "free-standing" to allow instructors to return to it throughout the course when convenient. Discussion is clear, accessible, and engaging, enabling the student to gradually acquire confidence as well as proficiency. Extensive exercises within each chapter help students to hone their skills, while the text's appendix of terms, fully cross-referenced throughout the previous five sections, offers an accessible guide to the subject matter's terminology. Teachers of microeconomics need no longer rely upon scattered lecture notes to supplement their textbooks. Deftly written by three of the field's most influential scholars, Microeconomic Theory brings the readability, comprehensiveness, and versatility to the first-year graduate classroom that has long been missing.
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The Economics of Public Issues is a collection of brief, relevant readings that spark independent thinking and classroom discussions in principles of economics, public policy, and social issues courses. The Foundations of Economic Analysis: Death by Bureaucrat; Ethanol Madness; Flying the Friendly Skies?; The Mystery of Wealth. Supply and Demand: Sex, Booze, and Drugs; Expanding Waistlines; Is Water Different?; Slave Redemption in Sudan; Smoking and Smuggling; Bankrupt Landlords, from Sea to Shining Sea. Labor Markets: (Why) Are Women Paid Less?; The Effects of the Minimum Wage; Immigration, Superstars, and Poverty; A Farewell to Jobs. Market Structures: Monopsony and Competition in Health Care; Big Oil, Big Oil Prices?; Contracts, Combinations, and Conspiracies; Coffee, Tea, or Tuition-Free?; College Costs (â¦and Costs and Costs); Keeping the Competition Out; Political Economy: Raising Less Corn and More Hell; Killer Cars and the Rise of the SUV; Crime and Punishment; The Graying of America; Heavenly Highway. Property Rights and the Environment: The Trashman Cometh; Bye-Bye, Bison; Smog Merchants; Greenhouse Economics. International Trade and Economic Prosperity: Free Trade, Less Trade, or No Trade?; The $750,000 Steelworker; The Lion, the Dragon, and the Future. For all readers interested in principles of economics, public policy, and social issues..
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Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem – keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills.
Cover a core of microeconomics topics, then lend an additional business emphasis by covering one or more optional chapters: Business Firms, Corporate Governance, and the Stock Market; Monopolistic Competition: The Competitive Model in a More Realistic Setting; or Pricing Strategy.
MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.
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The right tools to guide real decisions
When you're climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually perform on the mountain. It also helps to have a trusted guide who knows the way.
The same holds true in today's highly competitive, global business environments. The decisions managers make are more complex and critical than ever before. You need to understand how to use economic analysis techniques to make real business decisions.
When it comes to making real-life decisions based on sound economic analysis, there is no better guide than Samuelson and & Marks's Managerial Economics, 5th Edition. Featuring many detailed, real-world examples, as well as strong coverage of decision making under uncertainty, game theory, and international topics, this practical text equips you with the right tools you need to make smart decisions.
New in the Fifth Edition
* Updated and revised chapters on making decisions under uncertainty (Chapters 8 and 9).
* New discussions of behavioral economics, including such issues as bounded rationality, sunk-cost fallacies, decision-making heuristics and biases, and the winner's curse.
* Updated and expanded coverage of corporate incentives and governance.
* Incorporates new developments in the areas of technological change, network economies, and internet economics.
* Updated applications and revised end-of-chapter problems.
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Arnold continues to set the standard for clear, balanced, and thorough coverage of principles of economics that is truly engaging. With six new chapters, easy customization, and fully integrated digital and course management options, MICROECONOMICS, 8th Edition is the perfect text to help you learn the basics. Packed with intriguing pop culture examples to which you can relate, the text bolsters interest in economics by illustrating unexpected places economics occurs, how economic forces link events around the world to your lives, and how economics can be used as a tool in understanding the world. In addition, the eighth edition is integrated with such powerful resources as CengageNOW, Aplia, and the Tomlinson Videos. These resources allow you to gain a customized learning path tailored to your specific areas of strength and weakness, ensuring you gain complete mastery of course content. With new content reflecting a changing economy and new resources catering to the needs of a changing classroom, MICROECONOMICS, 8th Edition is your ideal solution for the principles course.
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The world looks different through the eyes of an economist.
From internet dating and antiwar protests to citrus farming, caviar, and Canadian prescription drugs--everything looks different through the eyes of an economist.
Recognized for it's extensive collection of intriguing applications, Browning & Zupan's Microeconomics: Theory & Applications, Ninth Edition teaches you how to look at the world through the eyes of an economist. You'll learn to analyze real-world situations and predict market phenomena using fundamental analysis tools.
Now revised with several new applications, this Ninth Edition continues to make microeconomics real and relevant. Firmly committed to the needs of today's students, the authors present fundamental concepts and techniques in a brief, less expensive paperback format.
New applications include:
* The Accounting and Economic Costs of SOX
* Social Security and Saving
* An Example of a Backward-Bending Labor Supply Curve: The Work Effort Choices of Dentists Versus Physicians
* The Likelihood of Good Samaritan Behavior and Group Size
* What the Marginal-Average Relationship Means for Your Grade Point Average
* The Low-Down on Why Lojack Is Underprovided
* What to Do if the World Truly Is Flat
* The Effect of Wal-Mart on Retailing Productivity, Costs, and Prices
* Asymmetric Information and Internet Dating
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The perfect way to prepare for exams, this Study Guide for PRINCIPLES OF MICROECONOMICS makes studying efficient and easy. It includes self-tests, learning objectives, chapter reviews, key terms and definitions, critical thinking questions, and more to give you what you need to succeed.
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Besanko and Braeutigam present the concepts and theory of microeconomics in a style that enables the reader to learn and experience it. The authors include numerous fully worked-out problems that provide a step-by-step road map to help them solve numerical problems. In addition, extensive real-world examples are integrated throughout the chapters that show contemporary applications of the theory. Each chapter also opens with an engaging example to draw readers into the material.
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Microeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that readers learn to apply economics the way real economists do, by evaluating the decisions in their personal and professional lives.
Introduction: What Is Economics?; The Economic Problem. How Markets Work: Demand and Supply; Elasticity; Efficiency and Equity; Markets in Action. Households' Choices: Utility and Demand; Possibilities, Preferences, and Choices. Firms and Markets: Organizing Production; Output and Costs;Perfect Competition; Monopoly; Monopolistic Competition and Oligopoly. Market Failure and Government: Regulation and Antitrust Law; Externalities; Public Goods and Common Resources. Factor Markets, Inequality, and Uncertainty: Demand and Supply in Factor Markets; Economic Inequality; Uncertainty and Information.The Global Economy: Trading with the World.
For all readers interested in microeconomics.
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Manias, Panics, and Crashes, Fifth Edition is an engaging and entertaining account of the way that mismanagement of money and credit has led to financial explosions over the centuries. Covering such topics as the history and anatomy of crises, speculative manias, and the lender of last resort, this book puts the turbulence of the financial world in perspective. The updated fifth edition expands upon each chapter, and includes two new chapters focusing on significant financial crises of the last fifteen years.