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Books : Computers & Internet : Computer Science
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No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:
- Connect with specific audiences
- Turn ideas into informative graphics
- Use sketching and diagramming techniques effectively
- Create graphics that enable audiences to process information easily
- Develop truly influential presentations
- Utilize presentation technology to your advantage
Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.
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“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.”
—Tim Burks, iPhone Software Developer, TootSweet Software
“Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.”
—Jacqui Cheng, Associate Editor, Ars Technica
“We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers.”
—Daniel Pasco, Lead Developer and CEO, Black Pixel Luminance
“The iPhone Developer’s Cookbook: Building Applications with the iPhone SDK should be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple’s own documentation.”
—Alex C. Schaefer, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc
“Erica’s book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple’s Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what’s going on behind the scenes on this incredible mobile platform.”
—John Zorko, Sr. Software Engineer, Mobile Devices
The iPhone and iPod touch aren’t just attracting millions of new users; their breakthrough development platform enables programmers to build tomorrow’s killer applications. If you’re getting started with iPhone programming, this book brings together tested, ready-to-use code for hundreds of the challenges you’re most likely to encounter. Use this fully documented, easy-to-customize code to get productive fast—and focus your time on the specifics of your application, not boilerplate tasks.
Leading iPhone developer Erica Sadun begins by exploring the iPhone delivery platform and SDK, helping you set up your development environment, and showing how iPhone applications are constructed. Next, she offers single-task recipes for the full spectrum of iPhone/iPod touch programming jobs:
- Utilize views and tables
- Organize interface elements
- Alert and respond to users
- Access the Address Book (people), Core Location (places), and Sensors (things)
- Connect to the Internet and Web services
- Display media content
- Create secure Keychain entries
- And much more
You’ll even discover how to use Cover Flow to create gorgeous visual selection experiences that put scrolling lists to shame!
This book is organized for fast access: related tasks are grouped together, and you can jump directly to the right solution, even if you don’t know which class or framework to use. All code is based on Apple’s publicly released iPhone SDK, not a beta. No matter what iPhone projects come your way, The iPhone Developer’s Cookbook will be your indispensable companion.
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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For more than a decade, Steve McConnell, one of the premier authors and voices in the software community, has helped change the way developers write code--and produce better software. Now his classic book, CODE COMPLETE, has been fully updated and revised with best practices in the art and science of constructing software. Whether you're a new developer seeking a sound introduction to the practice of software development or a veteran exploring strategic new approaches to problem solving, you'll find a wealth of practical suggestions and methods for strengthening your skills. Topics include design, applying good techniques to construction, eliminating errors, planning, managing construction activities, and relating personal character to superior software. This new edition features fully updated information on programming techniques, including the emergence of Web-style programming, and integrated coverage of object-oriented design. You'll also find new code examples--both good and bad--in C++, Microsoft(r) Visual Basic(r), C#, and Java, though the focus is squarely on techniques and practices.
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You're not alone.
At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.
You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code.
You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern.
Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter.
With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts.
If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.
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Whether you're a HR professional seeking to validate the skills and knowledge acquired through years of practical experience or a relative newcomer to the HR field looking to strengthen your resume, the PHR and SPHR certifications from the Human Resource Certification Institute (HRCI) provide you with the means to do so. The PHR/SPHR: Professional in Human Resources Certification Study Guide was developed to help you prepare for these challenging exams, and includes additional study tools designed to reinforce understanding of key functional areas. Key topics include:- Strategic Management. Formulating HR objectives, practices, and policies to meet organizational needs and opportunities.
- Workforce Planning and Employment. Planning, developing, implementing, administering, and performing ongoing evaluation of recruiting, hiring, orientation, and exit.
- Human Resource Development. Ensuring that skills, knowledge, abilities, and performance of the workforce meet organizational and individual needs.
- Compensation and Benefits. Analyzing, developing, implementing, administering, and performing ongoing evaluation of total compensation and benefits.
NOTE: This study guide and/or materials are not sponsored by, endorsed by or affiliated in any way with the Human Resource Certification Institute (HRCI), an affiliate of the Society for Human Resource Management (SHRM). PHR, SPHR, GPHR and HRCI are trademarks or registered marks of HRCI. SHRM is a registered mark of the Society for Human Resource Management.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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The Number-One CompTIA A+ Exam Guide
"The most comprehensive publication on the market." -Certification Magazine
Completely revised and updated for all four new exams and reviewed and approved by CompTIA, this definitive volume covers everything you need to know to pass the CompTIA A+ Essentials exam and CompTIA A+ Exams 220-602, 220-603, and 220-604. Mike Meyers, the leading authority on CompTIA A+ certification and training, has helped hundreds of thousands of people pass the CompTIA A+ exams-and now he can help you too. Inside, you'll find detailed coverage of the exam format, helpful exam tips, end-of-chapter practice questions, and hundreds of photographs and illustrations. After you ace the exams, this comprehensive guide will serve as an essential on-the-job reference.
Full details on all exam objectives, including how to:
- Work with CPUs, RAM, and motherboards
- Install, partition, and format hard drives
- Work with portable PCs, PDAs, and wireless technologies
- Install, upgrade, and troubleshoot Windows 2000 Professional and Windows XP
- Install sound and video cards
- Manage printers and connect to networks
- Implement security measures
- Understand safety and environmental issues
- Establish good communication skills and adhere to privacy policies
The CD-ROM features:
- Eight full practice exams covering CompTIA A+ Essentials and Exams 220-602, 220-603, & 220-604
- One hour of LearnKey video training featuring Mike Meyers teaching key A+ topics
- Electronic copy of the book
- Complete exam objective map for all four exams
- List of official CompTIA A+ acronyms
- Useful tools and utilities for PC technicians
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While Adobe Photoshop has long been their choice for editing digital photographs, many photographers want a more focused tool. That’s where Adobe Photoshop Lightroom comes in. Designed from the ground up with digital photographers in mind, Photoshop Lightroom offers powerful editing features in a streamlined interface that lets photographers import, sort, and organize images. This completely updated and expanded bestseller, The Adobe Photoshop Lightroom 2 Book, was also written with photographers in mind. Author Martin Evening describes features in Photoshop Lightroom 2 in detail from a photographer’s perspective. As an established commercial and fashion photographer, Martin knows first-hand what photographers need for an efficient workflow. He has also been working with Lightroom from the beginning, monitoring the product’s development and providing feedback on the public beta. As a result, Martin knows the software inside and out, from image selection to image editing to image management.
The Adobe Photoshop Lightroom 2 Book contains 624 pages of comprehensive and detailed coverage of all aspects of Lightroom. In this book you’ll learn how to:
• Work efficiently with images shot in the raw or JPEG format
• Import photographs with ease and sort them according to your workflow
• Create and manage a personal image library
• Apply tonal adjustments to multiple images quickly
• Integrate Photoshop Lightroom with Adobe Photoshop
• Export images for print or Web as digital contact sheets or personal
portfolios
The book structure has been organized to match a typical Lightroom workflow. The introductory chapter provides an overview of all the main Lightroom features, showing how Lightroom 2 was used on a studio photo shoot that was specially shot to illustrate the book. The following chapters cover all the essentials, such as importing photos, working with the Library module, and managing the catalog database. The biggest section of the book is devoted to working with the Develop module and provides some unique insights into working with new features such as the localized adjustment tools. There is also a whole chapter devoted to image sharpening and another on integrating Lightroom and Photoshop, where you will learn how to devise the best workflow methods for working between these two programs. This is followed by a chapter on printing and a presentation chapter on the Slideshow and Web modules. Lastly, there are two appendix chapters. One offers a complete overview of the Lightroom 2 preference settings, while the other provides some in-depth explanations and background reading on how the Lightroom program works.
The book is richly illustrated, mostly using the author’s own photographs, and one of the nice features of this book is the way enlarged panel views are used throughout, making it easier for readers to follow the settings used in the various step-by-step examples. There are also lots of tips that will help you take your Lightroom techniques to an advanced level.
If you are looking for the most comprehensive coverage of Lightroom, written by an author who is closely involved with the development of the program, this is the book to get.
About the Author
Martin Evening is a London-based advertising and fashion photographer and noted expert in both photography and digital imaging. In addition to being a bestselling author, Martin is sought after for speaking and lecturing. He also works with the Photoshop and Lightroom engineering teams, consulting on new feature development and alpha and beta testing. He is one of the founding members of PixelGenius, a software design company producing automated production and creative plug-ins for Photoshop.
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Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn’t have to be that way.
Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship. Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code “on the fly” into a book that will instill within you the values of a software craftsman and make you a better programmer—but only if you work at it.
What kind of work will you be doing? You’ll be reading code—lots of code. And you will be challenged to think about what’s right about that code, and what’s wrong with it. More importantly, you will be challenged to reassess your professional values and your commitment to your craft.
Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up code—of transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and “smells” gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code.
Readers will come away from this book understanding- How to tell the difference between good and bad code
- How to write good code and how to transform bad code into good code
- How to create good names, good functions, good objects, and good classes
- How to format code for maximum readability
- How to implement complete error handling without obscuring code logic
- How to unit test and practice test-driven development
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This self-study guide for the Project Management Professional (PMP) certification exam from the Project Management Institute contains everything project managers need to pass the PMP Exam, including 44 processes, and 592 inputs, tools, and outputs. Exam topics are covered and insider secrets, complete explanations of all PMP subjects, test tricks and tips, hundreds of highly realistic sample questions, and exercises designed to strengthen understanding of PMP concepts and prepare managers for exam success on the first attempt are provided.
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Your all-in-one kit for the skills measured by the core exams for Microsoft Certified IT Professional: Enterprise Administrator certification and on the job. Covering Exams 70-640, 70-642, 70-643, and 70-647, these four official Microsoft® study guides provide in-depth exam prep plus practice tests to help maximize your performance.
This kit comes packed with the tools and features that exam candidates want most including self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and customizable testing options. It also provides labs and exercises for skills and expertise you can apply to the job.
Focusing on Windows Server 2008 enterprise administration, topics include configuring, managing, and supporting user accounts, computer accounts, groups, Domain Name System (DNS) zones and client settings, group policy objects, Active Directory Lightweight Directory Service, and Active Directory Rights Management Service; configuring remote access, Network Access Protection, Network Authentication, IPv4 and IPv6 addressing, and DNS Replication; working with Terminal Services, Web services infrastructure and security, Media Server, Windows SharePoint® Services server options, File Server, Print Services, network maintenance, and Simple Network Management Protocol; planning networks and application services; designing core identity and access management components; implementing PKI; and designing virtualization strategy.
You ll work at your own pace through the lessons and hands-on exercises. Then assess yourself by using more than 1200 practice and review questions on the CD, which features multiple, customizable testing options. Choose timed or untimed testing mode, generate random tests, or focus on discrete objectives or chapters. You get detailed explanations for right and wrong answers including pointers back to the book for further study. You also get an evaluation version of Windows Server 2008 Enterprise Edition and an exam discount voucher making this kit an exceptional value and a great career investment.
Key Book Benefits
 Excellent value: Four official Microsoft study guides covering the core requirements for MCITP: Enterprise Administrator certification all in one box  In-depth coverage of exam objectives and sub-objectives plus instructive case studies and troubleshooting scenarios to enhance your performance on the job  1200+ practice and review questions  Test engine that enables customized testing, pre-assessment and post-assessment, and automated scoring and feedback  Handy exam-mapping grid  Evaluation version of Windows Server 2008 Enterprise Edition  15 percent exam discount voucher from Microsoft (limited-time offer)  All four study guides in searchable eBook format
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For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.
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"Future Shock for the Web-apps era....Compulsively readable—for nontechies, too."—Fast Company
Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.
"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age."—L. Gordon Crovitz, Wall Street Journal