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Books : Business & Investing : Small Business & Entrepreneurship : Online Auctions
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eBay is the world's #1 online shopping destination and can be a bit intimidating for first-time users. Thankfully, though, the latest edition of eBay For Dummies addresses all the issues a first-time or inexperienced eBay user will confront. Readers will be up to date in no time on the latest changes in the eBay interface, fee structure, and methods for buying and selling. Readers will quickly be on the path that makes bidding, buying, and selling the fun it should be!A Reference for the Rest of Us!
- Author Marsha Collier is a recognized eBay expert, thanks to her bestselling books, appearances as an instructor at eBay University events, and appearances on NBC's Today Show, ABC's The View, and numerous print and radio interviews
- Topics include: getting a user name, making first bids, completing transactions, selling items, and what to do if anything goes wrong
- An ideal resource for everyone from corporate customers to mom & pop retailers, as well as individuals who are cleaning out their closets and garages
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Starting An eBay Business For Dummies is the book eBay entrepreneurs have been dying to have -- all the tips and tricks of turning eBay trading into a full-time job are here.This book covers the essentials an eBay user or budding entrepreneur needs to start a money-making venture by trading on eBay. Discover the essentials not only for maximizing your profits on eBay, but also how to run a smart business. This guide explains the enhanced features of eBay including their new Gallery feature designed to help business pull in customers by displaying their goods in individual online boutiques.
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eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. eBay also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and antidotes from real eBay entrepreneurs, this book is as engaging as it is informational. eBay is a level playing field—it doesn’t matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today! The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay!
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Proven strategies and the latest selling tips from eBay's most elite merchants
With an estimated 200,000 people making a full-time living selling goods on eBay, and millions more earning a part-time income, it's clear that eBay can create some impressive profits for those who know what they're doing. The eBay Millionaire profiles 25 of eBay's elite Titanium Power Sellers-those who move more than $150,000 in goods every month-and reveals the secrets to their success. Author Amy Joyner reveals the fifty top lessons for profitably selling almost anything on eBay, from how to select the best mix of merchandise, ship goods, and keep customers happy to working with wholesalers, making the leap from part-time to full-time selling, and looking like a million-dollar business even if you're working from your kitchen table.
Amy Joyner (Greensboro, NC) is an award-winning reporter for the News & Record in Greensboro, North Carolina, who has been covering e-commerce and entrepreneurship for many years. She is the coauthor of Making Dough (0-471-43209-1) and has won awards for her writing from the Associated Press, North Carolina Press Association, and other organizations, as well as three Knight Center Fellowships for business, aviation security, and military reporting.
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This book will show you how to become the next huge online success story
"Your goal as an Internet entrepreneur should be to have a presence on everyWeb-based marketplace where your customers and potential customers shop. In The Online Millionaire, I'll introduce you to the most popular online channels and reveal the tricks of the trade for excelling in these marketplaces.
"You'll learn the ins and outs of selling on eBay, Amazon.com, Yahoo!, Overstock.com, and other auction marketplaces. You'll also read about how to use search engines and comparison-shopping sites to attract customers and drive sales. Plus, you'll find out how to go about building your own professional e-commerce store, along with proven ways to make money promoting other companies on your site.
"While it is still the 800-pound gorilla of e-commerce, as you'll realize by the timeyou reach the final pages of this book, online entrepreneurs now have many other options to reach buyers beyond eBay. I'll show you exactly how to launch your own multi-channel online marketing empire, regardless of the types of products you sell. You'll discover how each online channel works, what it costs to sell there, how to get started, and what products sell best.
"So, let's get started on this journey to creating a thriving online business that can put your company front and center on all of the world's top e-commerce sites."
--From the Introduction
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Whatever you call it--an online auction house, the world's largest flea market, or a vast social experiment--no metaphor completely describes the huge trading community that is eBay. Underneath it all, eBay is also a computer program and a complex socio-economic system, requiring experience, finesse, and the right tools to master.eBay Hacks, 2nd Edition has been completely revised and updated to make use of an array of new tools and features, as well as to reflect the changes in the eBay API, eBay's policies, and general practices of its increasingly sophisticated users. In all, the new edition of eBay Hacks sports 30 brand-new hacks plus dozens of hacks that have been expanded, deepened, or otherwise completely rewritten.
eBay Hacks shows you how to become a more efficient buyer and seller with clever tricks and shortcuts that will surprise even the most experienced eBayers. The book's wide range of topics covers all aspects of using eBay, such as advanced searching techniques, sniping tools, selling strategies, photography tips, and even research techniques for PowerSellers. But eBay Hacks doesn't just cover the basics; you'll learn how to write scripts to automate tedious tasks, take better photos, and tap into the eBay API to develop your own custom tools. Unlike any other book, eBay Hacks, 2nd Edition also provides insight into the social aspects of the eBay community, with diplomatic tools to help to get what you want with the least hassle and risk of negative feedback.
This bestseller supplies you with the tools you need to master eBay, whether as a buyer or seller, casual surfer or serious collector, novice or seasoned expert. With this guide, you will become a savvy power user who trades smarter and safer, makes more money, enjoys successes, and has fun doing it.
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Buy It, Sell It, Make Money is not about clipping coupons to save twenty cents on a bottle of ketchup. It’s about spending wisely to increase your buying power and living richly without working a high-powered job and earning a million-dollar paycheck.With their unique Flipster System, Daren and Nancy Baughman show you how to find, purchase, and resell luxury items for a remarkable profit. They teach you what to buy and where, how to sell and where, which risks to take, how to negotiate, and ways to avoid common—and costly—mistakes. They keep you apprised of current trends and styles and explain the “trading up” principle so that you can get the high-end goods that most people only dream of owning. The Baughmans also show you how to invest wisely by distinguishing quality goods from mass-made, production-line pieces with a categorized field guide to buying (including “good,” “better,” and “best” name-brand items for the resale market).
Don’t be fooled by get-rich-quick schemes promising unbelievable profits. Become a Flipster with Buy It, Sell It, Make Money, and carefully build your own personal wealth as you live a more rewarding and fulfilling life—starting today!
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EBay is still the world's most popular auction site, but it's not the only one. The savviest PowerSellers are finding new places to sell online. Selling Beyond eBay offers powerful strategies for targeting not just more buyers, but the right buyers. By taking advantage of specialty sites, other auction sites, and online storefronts, sellers can dramatically increase their profits.
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Earn money fast selling on eBay items that you already have and aren't using! Now, to make a decent profit, you need to know what other people are looking for on eBay, and that's where this booklet comes in!
As they say, "one man's junk is another man's treasure." This book has 91 ideas of things you can sell online at a huge profit... things which you own but hadn't thought of as having any monetary value! Loads of pictures... how little you might pay for specific things that you don't have but find at a local sale... and the REAL cash amounts that they have sold for on eBay.com! Once you have these exact items in mind, you'll know to keep your eyes out as you go about your life--the book explains in simple terms how and where to do so.
This is a great book--fun and easily profitable! The author has expertise on the topic and is publisher of a how-to journal on money-making ideas.
Inside this book you'll get the internet URL for obtaining subsequent editions which will list additional "hot" auction items, as well as a subscription to a "niche" money-making journal!
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"IN The eBay Billionaires' Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it-some at great personal financial risk.In every case, the gamble has paid off.There are some powerful lessons to be learnedfrom these entrepreneurs, whose experiences truly runthe gamut. In the end, what they all have in common is that they started small-and some have purposely decided to stay that way. You'll quickly discover that eBay success really iswithin your reach, because every person in this bookbegan at the very bottom.
What's more, a number of them have achievedincredible growth in a relatively short period of time,which should motivate you to stop thinking aboutyour idea and get started on the road to becoming amember of this elite club yourself.
Get your highlighters out and fasten your seat belts for a journey that will put you on the road to building your own million-dollar-or perhaps even billion-dollar-eBay business!"
—From the Introduction to The eBay Billionaires' Club
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eBay can mean big business, but only if you know how to use the auction site effectively. To ensure that your wares don’t just sell, but sell quickly, at the desired price, and without any complications in shipping or payment, you need this no-nonsense guide. This artfully designed book by eBay aficionados Jim Heid and Toby Malina delivers the lowdown on selling on eBay. Toby and Jim’s clear, authoritative text is augmented by the book’s appealing and helpful graphics. They show you how to take flattering photos of your items and present them in attractive, effective eBay pages. The guide also includes up-to-date coverage of all that’s new and improved on eBay—from My eBay 2.0 to PayPal Buyer Credit, advanced search functionality, the Shipping Center, eBay Accounting Assistant, and more. Filled with need-to-know information about everything from payment methods to shipping considerations and establishing starting bid prices, this entertaining and practical guide is an essential stop on the road to eBay success.
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Lots of books tell you how to buy and sell on eBay. But what if something goes horribly awry? Do you have to chalk it up to a "lesson learned," lick your wounds and move on? Not a chance. Don't Get Burned on eBay offers relevant lessons based on real-life stories posted on eBay's Answer Center. With sharp, witty rhetoric, veteran eBay user Shauna Wright (co-founder of the popular web site WhoWouldBuyThat.com), shows eBay veterans and newcomers alike how to avoid those nasty scenarios, and how to pull themselves out of the muck if they've already fallen in.Six entertaining (and hair-raising) chapters cover real problems that people have encountered with bidding, payment, shipping, packaging, dealing with other eBayers, and coping with the eBay system. This book is for anyone who's ever used eBay, because even veteran buyers and sellers often don't know the intricacies of eBay's and PayPal's rules. Don't Get Burned on eBay will leave you well-informed and better protected from potential pitfalls. The book's extensive glossary and numerous in-depth sidebars also make the book useful to people who haven't yet taken the plunge into eBay.
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Sold! … To the Highest Bidder
eBay has changed the way the world shops. Here's your chance to get in on this retail phenomenon-it's simple and inexpensive to get started.All you need is a computer and a product (or service) people want, and you're well on your way to reaching eBay's hundreds of millions of customers. You can sell almost anything on eBay, from the familiar to the exotic. And you can do it any time of the day or night, making this a great business to start part time.
Newly revised and updated with the latest eBay tools and features, this book puts you on the fast track to your own eBay business. You'll learn:
- Hot tips for attracting interested customers and high bids
- The latest online marketing strategies
- The most profitable items to sell online
- How to spot trends and discover the next hot items
- Insider secrets from successful eBay entrepreneurs
- The vital keys to eBay success
- How to use eBay's ProStores, Trading Assistants, Trading Posts and more to put you a step ahead of your competition
More than 750,000 people make a living on eBay. Use this step-by-step guide, and you could become the next eBay PowerSeller!
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Turn Fashion into a Fortune
Whether you're selling vintage or new items, we'll show you how to attract buyers and bids in eBay's second-largest category. This unique category poses a host of issues. Navigating them is a breeze when you have lists of sources for even specialty and hard-to-find items, as well as insider tips on pricing strategies and inventory management from top clothing, shoe and accessories PowerSellers.
Learn how to:- Stay ahead of the curve by identifying up-and-coming fashion trends
- Choose a niche—from vintage cowboy boots to brand-new wedding dresses—and become an expert in it
- Make customers' purchasing decisions easy by including all relevant size information
- Set a fair return policy
- Determine the best displays for presenting any product
- Take photos that perfectly showcase your merchandise
Plus: eBay PowerSellers' exclusive category tips!
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With over 80 million registered eBay users in the English speaking countries, consumers are empowered to buy just about anything at a price that’s fair. And millions have used eBay to either sell some of the stuff lying around the house, or they make a living utilizing this unique online flea market. The two latest additions to the 20 Questions series break the subject of "eBaying" down into two distinct books for two distinct audiences: eBay buyers and eBay sellers. And if readers were to buy both books, they’d have the complete information on how eBay works and how they could make it work for them.20 Questions To Ask Before Selling on eBay is designed to take anyone through the steps to sell successfully and profitably. Beginning with how to set up an eBay business and organizing it for success, the book proceeds through how to choose the best products, how to design an attractive and effective listing, getting paid, automating auctions, customer service, and more.
Both 20 Questions eBay books take readers step-by-step through the process, each chapter building on the information taught. The books are written as a fresh and lively narrative, with plenty of bullets, checklists and useful advice learned from the authors’ experiences. It’s all the information both buyers and sellers need to not only get started, but to do eBay their way!
Companion Volume 20 Questions to Ask Before Buying on eBay (ISBN 1-56414-847-5)
Lissa McGrath has worked as the assistant to Skip McGrath, for over four years and is involved in all aspects of the transaction. When Skip is on vacation, Lissa keeps the auctions going and runs the business in his absence. She is the copy editor for The eBay Power Seller’s Manual and How to Start and Run an eBay Consignment Business. Lissa also writes a bi-weekly column for AuctionBytes, the leading online auction news media company.
Skip McGrath (eBay screenname mcgrrrr) is an eBay Gold PowerSeller, hosting the store 'The Auction Seller’s Resource' who has received 100% positive feedback on over 3,000 reviews.
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Here’s your chance to capitalize on the Internet economy by clearing out your basement or cashing in on your hobby. Teaches you the ins and outs of marketing online, improving graphics and text, and protecting yourself from fraud. Use chat rooms and Web pages to spread the word about your auctions. Use online payment services and build a dependable reputation. Author Greg Holden shows you step-by-step how to mine eBay’s 50 million registered users for profit—and possibly even a new career.
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The Everything Online Auctions Book is an inside look at how to buy or sell anything on eBay and other notable online auction sites. Steve Encell, one of the most successful dealers in the field of online auctions, gives readers the real low down on the online marketplace.
Including:- Finding the right sites to buy or sell
- Tips on how to avoid scams, fraud, and identity theft
- Taking advantage of perks and promotions
- Organizing and maximizing business earning potential
- 50-plus screenshots for step-by-step instruction
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If you sell things online, you already know how important pictures are. They are the only way your customer has confidence to buy.
Whether you sell at eBay or on your website, better pictures attract more customers! This handbook will teach you how to take great pictures -- without spending a fortune!
This handbook includes highlighted tips on how to save money and take better pictures, as well as over 50 color pictures of equipment, techniques, and examples. Keep this handbook with your camera and refer to it when you need ideas or inspiration on your next pictures.
It is organized so you can quickly find the answers to your questions. You don't have to read the whole book -- you just find what you need and get going. There is a "Troubleshooting Guide" to help you correct problems you are having, a "Final Checklist" to ensure that you are ready to sell, and even a "Glossary" of photography and computer terms.
You don't have to be a professional photographer or a computer geek to create great images for your auctions. Rod writes in non-technical language and teaches you what you need in the section called "Computer jargon you will need." At last, you can take the mystery out of "jaypegs" and pixels!
If you don't have a camera or don't like the one you have, this handbook will teach you what features you need and which ones you don't. The camera the author actually used costs about $200, but he shows you how to be successful, whether your camera cost less or much more.
If you don't already have the equipment you need, Rod will show you how to buy it or make it for almost nothing. For example, did you know that for about $25 you could build your own table-top studio with tools like the professionals use: a seamless background, light booms for front, side, and backlighting, diffusers and reflectors for diffuse and indirect lighting? Add a couple of full-spectrum light bulbs with fixtures for another $20 and you have a great, complete studio for photographing things up to 2 feet in size.
Rod will teach you how to prepare your images for use on eBay so you have eye-catching thumbnails and fast-loading, high quality images. You will finally understand what you need to know about image formats, compression, image quality and more.
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Got goods to sell? Then get this guide! Chances are, if something exists (and maybe even if it doesn't), it's been sold on eBay! But making sure that your items not just sell, but sell quickly, at your desired price, and without any snafus in shipping or payment takes some doing in the world's largest bazaar. To ensure that kind of eBay success, you need this no-nonsense guide. In these pages, eBay aficionados Jim Heid and Toby Malina have teamed with the folks at TechTV to create the first and last word on selling at eBay. Through easily digestible text and a visually approachable design that shows you how to take flattering photos of your merchandise and design beautiful pages, this handy guide hones in on precisely what you need to know to sell or even start your own business on eBay. Filled with need-to-know information about everything from payment methods to shipping considerations and establishing starting bid prices, this is where you'll want to go before you go online!
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Sophisticated techniques to take eBay businesses to the next level
eBay isn't just for selling antiques and bric-abrac. This phenomenal auction site--with more than 65 million registered users-- offers unique opportunities for doing business found in no other marketplace. Unleashing the Power of eBay shows how to go to the next level and use eBay's tools to build a small business or preexisting online auction business.
With the help of inspiring real-life success stories, Dennis Prince shows how to:
- Write winning eBay business and marketing plans
- Use eBay's Feedback Forum to build a business reputation
- Run a business without inventory
- Sell on consignment for people who aren't eBay savvy
- Reach customers internationally