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Books : Business & Investing : Small Business & Entrepreneurship : Retail Businesses
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In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
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A New York Times Bestselling AuthorIt's a season of change for a small prairie town. Buffalo Valley, North Dakota, has discovered a will to survive, to prosper. But the outside world has discovered Buffalo Valley, and a big retail conglomerate plans to move in. Just out of the army, Vaughn Kyle is looking for a place to live, a life to live. And after finding a young woman named Carrie Hendrickson, Vaughn knows that he wants to stay in Buffalo Valley and fight for its way of life.
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If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
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“This book is great. Definitively a best seller. It should be the number one consultation reference book for anyone related to the franchise business. Congratulations Harold!”
Tomas, Chairman of The Taco Maker in San Juan, PRTurn Your Business Into A Franchise
Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan's. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise.
If you're interested in using this profitable strategy to expand your business, you'll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the franchise process, and build a thriving franchise.
Well-known entrepreneurs who successfully franchised their business, including Subway co-founder Fred DeLuca and CEO of the Dwyer Group Dina Dwyer-Owens, offer detailed, in-the-trenches guidance and information. These experts speak frankly about the tactics you can use to market, sell, and build your franchise while offering insider advice to help you avoid the pitfalls of business growth.
- Step-By-Step Guide To The Franchising Process
- Low-Cost Ways To Grow A Franchise In The Startup Phase
- Franchise A Concept For Less Than $100,000
- Best Practices From Top Franchisors And Franchisees
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This is a lively, informative guide to starting and running a specialty shop - a small retail shop carrying a particular type of merchandise and with only a few employees (sometimes only the owner). Dorothy Finell covers more than 100 niche categories and gives specific examples of 37 successful shops in the US, UK, Australia, Italy, and France. She personally visited all 37 and gives advice from their owners based on her interviews. Shops include bakeries, gift shops, apparel, toys, china, linens, hats, dolls, candles, coffee, tea, books - even a papier mache shop specializing in masks (Venice, Italy).The examples were chosen because the author considers them "fascinating, imaginative, creative shops with a remarkable ambience." In addition to the vignettes, the author provides practical information on key business needs, e.g., pre-planning, decor and display, finances, customer service, marketing, community relations. The appendices include lists of major trade and gift shows, e-commerce sites, and a resource guide to the 37 profiled shops. It also includes many photos.
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Are you fashion forward? Do you love working with the public? Is it your dream you to own and run your own business? Then it might just be time for you to marry your fashion sense and your business sense with a retail clothing business. The Limited, Banana Republic, The Gap, Urban Outfitters. All of those wildly successful clothing megachains began as small, independent stores. If you're fashion savvy, a clothing store could be your ticket to the top. You don't need any technical know-how. In fact, if you hire right and learn how the market works, you don't even need prior retailing experience- just this step-by-step guide. It gives you the inside scoop, on starting your own retail clothing store, including:
- Typical start-up expenses for low-end and high-end businesses
- How to spot trends and take advantage of them before your competitors do
- The importance of location and how to find the best spot for your store
- How to find, hire, and train the best employees
- Common mistakes and pitfalls to avoid
- Valuable tips on saving money during the start-up process
- Ways to work more efficiently and effectively
Declare your independence from bosses who don't have the know-how or drive that you know you can bring to your work! Like thousands of others, you can be your own boss, decide your own fate, set your own course and succeed by your own wit and courage. If you have the desire to help others look their best in the right clothes, this is the book that will put you on the road to establishing your own clothing empire.
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Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
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The truth you need to know before you buy a franchise
This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.
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Retailing is one of the fastest-growing segments of the economy. In fact, it's estimated that nearly 70,000 retail businesses are started each year. Yet only a fraction of those businesses will survive to see their first anniversary. If you dream of starting your own retail business, this step-by-step guide helps you avoid becoming a statistic and puts you on the path to success. Learn what really works and how to avoid the most common pitfalls, as successful retailers and retail experts from across the country share their real-life experiences and insights. Topics covered include:
- The six basic kinds of retailers
- Choosing a prime location for your business
- Selecting merchandise
- Designing your store (exterior and interior)
- Hiring good sales help
- Dealing with good-to-day operations, form running the cash register to computing daily profits
- Tracking inventory
- And much more
Each chapter is divided into manageable sections on every aspect of starting and operating a retail product or service business. We've even included some brainstorming questions to ask yourself, which will stimulate creative solutions to the particular problems you may face. Retail success is within your grasp, and this book will help you reach it.
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An expert's in-depth exploration of the enormous impact of mega-retailers—and what communities and independent businesses can do
A Book Sense Pick and Annual Highlight
Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising water pollution and diminished civic engagement.
Mitchell's investigation takes us from the suburbs of Cleveland to a fruit farm in California, the stockroom of an Oregon Wal-Mart, and a Pennsylvania town's Main Street. She uncovers the shocking role government policy has played in the expansion of mega-retailers and builds a compelling case that communities composed of many small businesses are healthier and more prosperous than those dominated by large chains.
More than a critique, The Big-Box Swindle draws on real life to show how some communities are successfully countering the spread of mega-retailers and rebuilding their local economies. Mitchell describes innovative approaches—from cutting-edge land-use policies to small-business initiatives—that together provide a detailed road map to a more prosperous and sustainable future.
"In the muckraking tradition of Fast Food Nation and Nickel and Dimed, this is a searing indictment of the impact of behemoth retailers." —John Marshall, Seattle Post-Intelligencer, which included Big-Box Swindle in its Top Ten 2006 list
"What Nickel and Dimed did for the Wal-Mart worker, Mitchell does for the community threatened by mega-retailers." —Bill McKibben, author of
The End of Nature
"Stacy's book provided much of the information we were using during the campaign against Target," said Don Shor of the Davis Independent Merchants Alliance, which is sponsoring Mitchell's talk Tuesday at 7 p.m…"It's probably a Davis best-seller at this point," said Shor, owner of Redwood Barn Nursery.
—Davis Enterprise (Davis, CA), article in the May 4th issue
"This letter is for anyone who still thinks that Wal-Mart would be an asset to our city, and also our city council. I urge you! I implore you! Please read this book: Big-Box Swindle: The True Cost of Mega Retailers and The Fight for America's Independent Businesses by Stacy Mitchell."
—Atascadero News (CA), letter to the editor
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For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:* creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.
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This book is a great resource for both prospective franchises and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties
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Weddings are big business. The Association of Bridal Consultants estimates that consumers spend a whopping $46 billion on their weddings every year. In 2008 the average wedding cost about $32,000, and many couples spend more than that! Today's bride is spending more money than ever before to ensure that her wedding day the single most important day of her life is planned to perfection. Once reserved only for the very rich, today's brides and grooms-to-be, often busy with dual careers yet wanting to make their wedding uniquely personal, are turning to consultants for help to help save time, money, and considerable stress planning a wedding. More people are finding that a good wedding consultant is a great source of information, ideas, and contacts for the bride-to-be. Hiring a wedding coordinator could help ensure that the wedding day turns out to be far more spectacular than the bride ever envisioned. They provide guidance on etiquette, invitations, planning and directing the rehearsal and ceremony, even arranging transportation and accommodations, and help you manage your time with all the details. Wedding coordinators may also assist in locating a site for the ceremony, shopping for the wedding gown and wedding accessories, and even arranging for childcare. As such, professional wedding consultants are compensated well for their knowledge, talent, time, and expertise. A wedding consulting and planning career makes an ideal home based or part-time business. You don t need an office. Start-up costs are low. And you don t need any costly special equipment. All you need is a calendar, a good organizer, a desire to succeed, and the tips for success in this book. A consultant's primary function is to help a couple learn, implement, and manage all the necessary tasks required to host a successful wedding event. Here is the manual you need to cash in on this highly profitable segment of the service industry. An average wedding using a coordinator costs about $20,000. Some coordinators charge an hourly rate ranging from $50 to $150. According to many wedding coordinators, the average wedding takes about 30 to 40 hours of coordinating, ending up earning between $1,500 and $3,000. Creating a dream wedding requires imagination and energy, a concern for detail, and a love of organization to make certain that things run smoothly. You will help couples decide on a budget and help them stick to it. You will also help them select the wedding dress, set trial hair and make-up appointments, confirm wedding day appointments, prepare and confirm wedding reception toasts or speeches; update life, house, and car insurance policies; complete change of name and change of address paperwork; open joint bank account (if desired), determine who will return groom's formal attire, location, caterer, entertainment, wedding cake, and "going away" wardrobe. You will learn how to prepare for and run a successful wedding including determining realistic costs, helping with the guest list, setting the wedding date, organizing the wedding ceremony and the reception, acquiring bridesmaids' and groom's attire, ordering invitations and other stationery, and dealing with the gifts and "thank-you" messages. This new book is a comprehensive and detailed study of the business side of the wedding planning and consulting. If you are investigating opportunities in this type of business should begin by reading this book, picturing yourself producing the perfect wedding. If you enjoy meeting people and planning parties, this may be the perfect business for you, but keep in mind this business looks easy, but as with any business, looks can be deceiving.
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This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
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This new, definitive guide provides clear, concise explanations of the issuesinvolved in finding, buying and ultimately operating and growing a successfulfranchise business.
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Are you thinking of buying a franchise or franchising your own business? This indispensable guide tells you how to do it -- and save time and money in the process. Franchise expert Erwin J. Keup shares his nearly 40 years of franchise experience and reveals what to expect and how to avoid costly mistakes.
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After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3, 500 stores, Wal-Mart is now the world’s largest private employer. In this third edition of HOW WAL-MART IS DESTROYING AMERICA (AND THE WORLD), intrepid Texas newspaperman Bill Quinn continues the fight. Featuring detailed accounts of Wal-Mart’s questionable business practices and the latest information on Wal-Mart lawsuits, vendor issues, and efforts to stop expansion, Quinn shows why Wal-Mart Stores, Inc., is arguably the most feared and despised corporation in the world. Whether you’re a customer fed up with Wal-Mart’s false claims, a vendor squeezed by strong-arm tactics, a worker pushed to increase the Waltons’ bottom line, or a concerned citizen trying to save your hometown, this book will show you how to get Wal-Mart off your back and out of your backyard.
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Whether flowers are your fancy, hats your madness, or paper your passion, you can open a store selling the things you love. Victoria introduces a group of women entrepreneurs who, with perseverance and big dreams, created a rewarding niche in the retail market. Their triumphs and failures, practical advice, and insider secrets provide invaluable lessons for fledgling shop owners. Here’s just the right advice to take you from establishing credit to choosing a space to developing a solid partnership with vendors. Find creative and inviting ideas for displaying your wares so customers will linger longer, and smart ways to get the biggest bang out of your advertising dollars. The profiles of shop owners will offer inspiration and provide invaluable role models.
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Let a franchising guru show you how it's done.
A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing franchise in the world in just twelve years, with nearly 1,000 franchises worldwide, Brad Sugars is one of the most successful franchising experts in the world. With the help of real-life examples, including KFC, Subway, and Howard Johnson's, Sugars arms you with powerful information you can put into action-immediately. You'll discover:
- Everything you need to know about buying a franchise
- How to franchise your own business
- The pros and cons of franchising versus licensing
- Insider tips for selling a franchise
Get real results right now when you discover all that Instant Success has to offer!
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