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Books : Computers & Internet : Business & Culture : Culture
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The first generation of “digital natives” – children who were born into and raised in the digital world – are coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed.But who are these digital natives? How are they different from older generations – or “digital immigrants” – and what is the world they’re creating going to look like? In Born Digital, leading internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of this exotic tribe of young people who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow.
Based on original research, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues – or is privacy even a relevant concern for digital natives? How does the concept of safety translate into an increasingly virtual world? Is “stranger-danger” a real problem, or a red herring? What lies ahead – socially, professionally, and psychologically – for this generation?
A smart, practical guide to a brave new world and its complex inhabitants, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present – and shape the digital future.
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Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?
In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?
While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.
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An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.
A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.
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The author of Free Culture shows how we harm our children—and almost anyone who creates, enjoys, or sells any art form—with a restrictive copyright system driven by corporate interests. Lessig reveals the solutions to this impasse offered by a collaborative yet profitable “hybrid economy”.
Lawrence Lessig, the reigning authority on intellectual property in the Internet age, spotlights the newest and possibly the most harmful culture war—a war waged against our kids and others who create and consume art. America’s copyright laws have ceased to perform their original, beneficial role: protecting artists’ creations while allowing them to build on previous creative works. In fact, our system now criminalizes those very actions.
For many, new technologies have made it irresistible to flout these unreasonable and ultimately untenable laws. Some of today’s most talented artists are felons, and so are our kids, who see no reason why they shouldn’t do what their computers and the Web let them do, from burning a copyrighted CD for a friend to “biting” riffs from films, videos, songs, etc and making new art from them.
Criminalizing our children and others is exactly what our society should not do, and Lessig shows how we can and must end this conflict—a war as ill conceived and unwinnable as the war on drugs. By embracing “read-write culture,” which allows its users to create art as readily as they consume it, we can ensure that creators get the support—artistic, commercial, and ethical—that they deserve and need. Indeed, we can already see glimmers of a new hybrid economy that combines the profit motives of traditional business with the “sharing economy” evident in such Web sites as Wikipedia and YouTube. The hybrid economy will become ever more prominent in every creative realm—from news to music—and Lessig shows how we can and should use it to benefit those who make and consume culture.
Remix is an urgent, eloquent plea to end a war that harms our children and other intrepid creative users of new technologies. It also offers an inspiring vision of the post-war world where enormous opportunities await those who view art as a resource to be shared openly rather than a commodity to be hoarded.
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Will the Geeks inherit the earth?
If computers become twice as fast and twice as capable every two years, how long is it before they’re as intelligent as humans? More intelligent? And then in two more years, twice as intelligent? How long before you won’t be able to tell if you are texting a person or an especially ingenious chatterbot program designed to simulate intelligent human conversation?
According to Richard Dooling in Rapture for the Geeks—maybe not that long. It took humans millions of years to develop opposable thumbs (which we now use to build computers), but computers go from megabytes to gigabytes in five years; from the invention of the PC to the Internet in less than fifteen. At the accelerating rate of technological development, AI should surpass IQ in the next seven to thirty-seven years (depending on who you ask). We are sluggish biological sorcerers, but we’ve managed to create whiz-bang machines that are evolving much faster than we are.
In this fascinating, entertaining, and illuminating book, Dooling looks at what some of the greatest minds have to say about our role in a future in which technology rapidly leaves us in the dust. As Dooling writes, comparing human evolution to technological evolution is “worse than apples and oranges: It’s appliances versus orangutans.” Is the era of Singularity, when machines outthink humans, almost upon us? Will we be enslaved by our supercomputer overlords, as many a sci-fi writer has wondered? Or will humans live lives of leisure with computers doing all the heavy lifting?
With antic wit, fearless prescience, and common sense, Dooling provocatively examines nothing less than what it means to be human in what he playfully calls the age of b.s. (before Singularity)—and what life will be like when we are no longer alone with Mother Nature at Darwin’s card table. Are computers thinking and feeling if they can mimic human speech and emotions? Does processing capability equal consciousness? What happens to our quaint beliefs about God when we’re all worshipping technology? What if the human compulsion to create ever more capable machines ultimately leads to our own extinction? Will human ingenuity and faith ultimately prevail over our technological obsessions? Dooling hopes so, and his cautionary glimpses into the future are the best medicine to restore our humanity.
From the Hardcover edition.
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Whether youre a Mac or Windows user, there are tricks here for you in this helpful resource. Youll feast on this buffet of new shortcuts to make technology your ally instead of your adversary, so you can spend more time getting things done and less time fiddling with your computer. Youll learn valuable ways to upgrade your life so that you can workand livemore efficiently, such as: empty your e-mail inbox, search the Web in three keystrokes, securely save Web site passwords, automatically back up your files, and many more.
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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
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Positive wisdom and helpful insights on how to be a successful person
Happiness and success are habits. So are failure and misery. But negative habits can be changed--and Psycho-Cybernetics shows you how!
This is your personal audio guide to the amazing power of Psycho-Cybernetics--a program based on one of the world s classic self-help books, a multimillion-copy bestseller proven effective by readers worldwide. Presenting positive attitude as a means for change, Maltz s teaching has the ring of common sense.
Psycho-Cybernetics-is the original text that defined the mind/body connection the concept that paved the way for most of today s personal empowerment programs. Turn crises into creative opportunities, dehypnotize yourself from false beliefs, and celebrate new freedom from fear and guilt.
Testimonials and stories are interspersed with advice from Maltz, as well as techniques for relaxation and visualization. Dr. Maxwell Maltz teaches you his techniques of emotional surgery --the path to a dynamic new self-image and self-esteem and to achieving the success and happiness you deserve!
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This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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(20080725)This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control.
IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can’t be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away. New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk.
The Internet’s current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”
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With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of today’s emerging networked information environment.
In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing—and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gained—or lost—by the decisions we make today.
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Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.
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Using Information Technology, 4/e integrates solid, practical coverage of communications and the Internet/WWW throughout while covering the fundamental computing concepts surrounding the digital age including software, hardware, data, people, and procedures. The 4/e incorporates the strong running themes listed below, all centered around educating today's consumer and demonstrating how the changing world of technology has such a major influence on our lives and the decisions we make with regard to the challenges faced as well as the endless promises that lie ahead. 5 integrated running themes key to creating a savvy, internet consumer include: 1) How to Buy/Maintain a PC 2) The Nuts and Bolts of a PC 3) How to Select an Internet Service Provider (ISP) and Getting Connected 4) How to Be a Smart Internet Consumer 5) Ethical Issues Related to Protecting Your Identity from Getting Stolen
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As the dire history of planned economies highlights, small well-informed groups of people will often make far worse decisions than large numbers of people, acting independently, would make. In Infotopia, Cass Sunstein looks at the "wisdom of the many"--particularly as seen on today's Internet--illuminating many new ways of collecting and evaluating information and making effective decisions.
Sunstein shows how the on-line efforts of many people coming together help companies, schools, governments, and individuals to amass ever-growing bodies of accurate knowledge. He describes for instance how Wikipedia, through an endless flurry of self-correcting exchanges, collects information on everything from politics and business to science fiction. Open-source software--which licenses programmers to use, change, and improve the software--taps the power of large numbers of people to spur technological development. And prediction markets--such as the famous Iowa Electronic Market, where people bet real money on the outcome of local and national elections--collect information in a way that allows companies, ranging from computer makers to Hollywood studios, to make better decisions about the future. Sunstein reveals why these revolutionary new methods are so astoundingly accurate and he also shows how people can take advantage of "the wisdom of the many" without succumbing to the dangers of herd mentality.
"Sunstein, one of the biggest of America's internet big thinkers, has written an intriguing new book in which he argues that Hayek's insights about the genius of markets are equally true of the internet."
--Patti Waldmeir, Financial Times
"This extraordinary work synthesizes the latest in how we know, with the latest in what the web has become, to map more compellingly than any other book the promise and risk of the information society."
--Lawrence Lessig, author of Free Culture and The Future of Ideas
"Vivid, readable, and informativea show-me-the-money guide to what soars and what stumbles from the stable of Internet dreams."
--Jedediah Purdy, American Prospect