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Books : Computers & Internet : Web Development : Website Analytics
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
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Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover:- What to expect from Web analytics
- Definitions of key Web analytics terms
- Help in choosing the right analytics approach
- How to collect key data and apply it to site design or marketing
- Techniques for distinguishing human users from bots
- Tips on using Google and other free analytics tools
- Advice on choosing pay and subscription services
A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
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Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site.It is a book about making data actionable, about turning information into insight...
Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you!
Written by someone who has worked in the field for years, Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis, log file analysis) as exists today. The author stands on the shoulders of giants like Jim Sterne, Bryan Eisenberg, Jim Novo and Hurol Inan, expanding on each gentleman's ideas on the subject.
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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.- Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
- Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
- Companion Web site contains links to online tools, resources, and white papers
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Turn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others.The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies.
This book is Accessible and Marketing Driven, it goes beyond how to better read analytics dashboards. What you will find is a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world.
Reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time.
The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.
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Consumers use airline Web sites not only to research and make bookings, but also—and equally important—to obtain information and access customer service.
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![Data triangulation and web quality metrics: A case study in e-government [An article from: Information & Management]](http://ecx.images-amazon.com/images/I/51X4Z6EY40L._SL160_.jpg)
This digital document is a journal article from Information & Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The work discussed here focused on the evaluation of quality perceptions of users of an electronic government website. As government organizations have begun to enhance transparency, communicate, and interact with citizens via the web, the development of appropriate online services has demanded better understanding of user requirements and thus for tailoring of solutions. The site we examined enabled the online submission of self-assessed tax returns in the UK. Survey data were used to model the perceptions of site users. In addition to the quantitative data, we also collected comments from respondents. These, using data triangulation, provided additional insight into the perceptions of site quality. The results of the comment analysis both supported the instrument and pointed to additional factors determining the perceptions of quality of e-government services needing attention in instrument development.
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Jupiter MMXI’s metrics provide a current snapshot of the overall online landscape on a quarterly basis. This report includes data on and corresponding analysis of the top European TV channel Web sites, number of unique visitors and total usage minutes, average minutes spent online, reach, and demographics from January to October 2001.
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This digital document is an article from Online Product News, published by Thomson Gale on April 1, 2006. The length of the article is 698 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: GOOGLE PROVIDES FREE ENTERPRISE CLASS WEB ANALYTICS.
Publication: Online Product News (Newsletter)
Date: April 1, 2006
Publisher: Thomson Gale
Volume: 25 Issue: 4 Page: NA
Distributed by Thomson Gale
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This IDC Flash discusses the impact of Google's announcement of free Web analytics on the Web analytics market, as well as its implications for future changes in the larger CRM analytics market. On November 14, Google announced that its Web analytics would be made available to its customers for free. The analytics, newly anchored by Google's acquisition of Urchin earlier this year, go beyond Web traffic analysis to include keyword analysis.
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![HydroTest: A web-based toolbox of evaluation metrics for the standardised assessment of hydrological forecasts [An article from: Environmental Modelling and Software]](http://ecx.images-amazon.com/images/I/51SX7WAGFGL._SL160_.jpg)
This digital document is a journal article from Environmental Modelling and Software, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
This paper presents details of an open access web site that can be used by hydrologists and other scientists to evaluate time series models. There is at present a general lack of consistency in the way in which hydrological models are assessed that handicaps the comparison of reported studies and hinders the development of superior models. The HydroTest web site provides a wide range of objective metrics and consistent tests of model performance to assess forecasting skill. This resource is designed to promote future transparency and consistency between reported models and includes an open forum that is intended to encourage further discussion and debate on the topic of hydrological performance evaluation metrics. It is envisaged that the provision of such facilities will lead to the creation of superior forecasting metrics and the development of international benchmark time series datasets.
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This digital document is an article from University Business, published by Thomson Gale on November 1, 2005. The length of the article is 3163 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Mining for data: using web analytics information, institutions can get to know their website visitors better--and make decisions that enhance the user experience and the school's web presence.
Author: Kirk Snedeker
Publication: University Business (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 8 Issue: 11 Page: 52(5)
Distributed by Thomson Gale
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This digital document is an article from EDP Weekly's IT Monitor, published by Millin Publishing, Inc. on August 23, 2004. The length of the article is 1384 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Sane picks scientific computers to deliver NetTracker Web analytics to the UK.(Scientific Computers Limited)
Publication: EDP Weekly's IT Monitor (Magazine/Journal)
Date: August 23, 2004
Publisher: Millin Publishing, Inc.
Volume: 45 Issue: 33 Page: 4
Distributed by Thomson Gale
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This digital document is an article from GUI Program News, published by Worldwide Videotex on February 1, 2005. The length of the article is 499 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: TENMILES LAUNCHES LIVEMON WEB ANALYTICS 3.0.1.(Tenmiles Corporation)
Publication: GUI Program News (Newsletter)
Date: February 1, 2005
Publisher: Worldwide Videotex
Volume: 16 Issue: 2 Page: NA
Distributed by Thomson Gale
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