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Books : Computers & Internet : Audiobooks
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Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.
American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a website's home page anymore; they go in the back door, to just the place Google sent them.
New Marketing, whose tools include things like MySpace, You Tube, websites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae." A big, ineffective mess.
In his trademark style—clear, accessible, jargon-free, and full of real-life examples—Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
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If you are looking for a way to prepare for the latest PMP exam that fits into your busy schedule, these flashcards are it. Now you can study at the office, on a plane or even in your car with RMC’s portable and extremely valuable Hot Topics PMP® Exam Flashcards—in hard copy or audio CD format.
Over 300 of the most important and difficult to recall PMP® exam-related terms and concepts are now available for study as you drive, fly or take your lunch break. Order them both!
Note: This product is aligned with the PMBOK® Guide Third Edition (2005).
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Statistical analysis skills can give you an edge in today´s job market. With SPSS 16.0 Student Version for Windows, you can concentrate on learning statistics, not software. SPSS Student Version is packed with easy-to-access online help to get you up and running quickly. The intuitive and extensive data management functionality in SPSS Student Version enables you to quickly prepare data for meaningful analysis. Various table formats and presentation-quality graphs include more than 50 types of statistical, business, and quality control charts. You can also easily incorporate SPSS Student Version tables and charts into word-processing documents and electronic presentations.SPSS 16.0 For Windows Student Version will EXPIRE 4 years from the installation date.To license the SPSS Student Version, you must be a currently enrolled student or an instructor, and using the product for educational purposes only. Installation on a network or in an academic lab is strictly prohibited by the license agreement. The SPSS student version is a full version of the SPSS Base software but is limited to 50 variables and 1500 cases. The 16.0 release of this software is only available for Windows and will expire 4 years after the software is installed. SPSS add-on modules cannot be added to this package.
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units -- effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."
Told in Lou Gerstner's own words, this is a story of an extraordinary turn-around, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.
Read by Edward Herrman
With an introduction Read by the Author
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The mastermind behind Apple sheds his low profile and steps forward to tell his story for the first time. From the invention of the first personal computer to the rise of Apple as an industry giant, "iWoz" presents a no-holds-barred, rollicking, firsthand account of the humanist inventor who ignited the computer revolution. Unabridged. 8 CDs.
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Lightning never strikes twice, but Steve Jobs has, transforming modern culture first with the Macintosh and more recently with the iPod. He has dazzled and delighted audiences with his Pixar movies. And he has bedeviled, destroyed and demoralized hundreds of people along the way. Steve Jobs is the most interesting character of the digital age. With the mainstream success of the iPod, Pixar's string of hits and subsequent divorce from Disney, and Steve's triumphant return to Apple, his story is better than any fiction. Ten years after the leading maverick of the computer age and the king of digital cool, crashed from the height of Apple' meteoric rise, Steve Jobs rose from ashes in a Machiavellian coup that only he could have orchestrated--and has now become more famous than ever. In this encore to his classic 1987 unauthorized biography of Steve Jobs - a major bestseller - Jeffrey Young examines Jobs' remarkable resurgence, one of the most amazing business comeback stories in recent years. Drawing on a wide range of sources in Silicon Valley and Hollywood, he details how Jobs put Apple back on track, first with the iMac and then with the iPod, and traces Jobs' role in the remarkable rise of the Pixar animation studio, including his rancorous feud with Disney's Michael Eisner.
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"THE ELUSIVE MRS. POLLIFAX By Dorothy Gilman, Narrated by Barbara Rosenblat." "Mrs. Pollifax has a beautiful new hat, an event worthy of the attention of the Garden Club in New Brunswick. But only Mrs. P. and that nice Mr. Carstaiirs at CIA Headquarters in Langley, Virginia, know it conceals not only Mrs. P's remarkable brain but eight false passports. All Mrs. Pollifax has to do is to deliver them to a man called Tsanko in Bulgaris. Simple. But, as fans and followers of the exquisite Mrs. P. know by now, nothing is ever plainly simple nor ever less than wildly adventurous: using fireworks, a bow and arrow, and a gaggle of geese, Mrs. Pollifax must engineer an escape from a Bulgarian prison---a little more problematic than smuggling some passports... During the night Mrs. Pollifax experienced a nightmare in which she was lying in bed and being ovserved... burglar who had entered her room. As she fought back to consciousness she discovered that she was indeed in bed, it was night and a man was standing at the foot of the bed looking down at her. He was clearly silhouetted against the window. "Mrs. Pollifax waited, breath suspended, for the man to identify himself as Tsanko. He did not. He moved stealthily away from the foot of the bed and went toward the closet, where he turned on a small flashlight. He leaned over the lock, his back to her. "If he wasn't Tsanko, she thought indignantly, then he must be a plain, old-fashioned burglar, and without stopping to consider the risks Mrs. Pollifax slid out of her bed and stood up. Carefully tiptoeing along the wall she came up behind the man, flattened her right hand and delivered a medium karate chop---at least she hoped it was only a medium below---to the side of his neck and watched him sink to the floor." ---from The Elusive Mr. Pollifax [from back of casecover]
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Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
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In a study complete with CD-ROM, the founder of Microsoft presents his vision for the future in which he sees the digital technologies of the coming years changing the way we buy, work, learn, and communicate. Reprint.