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Books : Computers & Internet : Graphic Design
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Written in concert with Adobe's development of the Photoshop Lightroom 2 Beta, The Adobe Photoshop Lightroom 2 Book for Digital Photographers - by #1 bestselling computer and technology author, Scott Kelby - is the most complete and concise Lightroom "how-to" book for digital photographers of all skill levels.
In The Adobe Photoshop Lightroom 2 Book for Digital Photographers, Scott walks readers through the basics of Lightroom use, leading them to a brilliantly devised and super efficient digital photography workflow that dramatically improves productivity and allows photographers to spend less time processing photos and more time shooting them.
Throughout the book Scott shares his personal camera and Lightroom settings, as well as the studio-tested techniques he's developed for his own photography workflow. The book is written in his trademark step-by-step, plain English style, and because he knows what really works and what doesn't, he isn't shy to tell you flat out which tools to use, which to avoid, and why. This allows digital photographers of any skill level to jump right in using Lightroom like a pro from the very start, sidestepping a lot of the frustrations that typically haunt those unfamiliar with new applications…especially those as powerful as Lightroom.
What really sets The Adobe Photoshop Lightroom 2 Book for Digital Photographers apart from other Lightroom books on the market are the last two bonus chapters where Scott answers the questions, "In exactly what order am I supposed to do things in Lightoom," and "Where does Photoshop fit in to the mix?" Both chapters start with an on-location photo shoot, including full details on the equipment, camera settings, and lighting techniques. Readers then witness as he takes the photos from each shoot through the entire workflow process, to the final output of the 16"x20" prints. And, because he incorporates Photoshop seamlessly right into this workflow, you'll learn some of the latest Photoshop techniques for portrait and landscape photography as well.
If you're one of those people who learns best by actually doing the projects yourself; who learns best without all the complicated technical explanations and confusing jargon, and if you really want to start using Lightroom today to unlock the productivity secrets of "The new digital photography workflow,"---there is no faster, more "straight-to-the-point" or more fun way to learn than this groundbreaking new book, and you are absolutely going to love it!
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No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:
- Connect with specific audiences
- Turn ideas into informative graphics
- Use sketching and diagramming techniques effectively
- Create graphics that enable audiences to process information easily
- Develop truly influential presentations
- Utilize presentation technology to your advantage
Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.
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“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.”
—Tim Burks, iPhone Software Developer, TootSweet Software
“Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.”
—Jacqui Cheng, Associate Editor, Ars Technica
“We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers.”
—Daniel Pasco, Lead Developer and CEO, Black Pixel Luminance
“The iPhone Developer’s Cookbook: Building Applications with the iPhone SDK should be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple’s own documentation.”
—Alex C. Schaefer, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc
“Erica’s book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple’s Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what’s going on behind the scenes on this incredible mobile platform.”
—John Zorko, Sr. Software Engineer, Mobile Devices
The iPhone and iPod touch aren’t just attracting millions of new users; their breakthrough development platform enables programmers to build tomorrow’s killer applications. If you’re getting started with iPhone programming, this book brings together tested, ready-to-use code for hundreds of the challenges you’re most likely to encounter. Use this fully documented, easy-to-customize code to get productive fast—and focus your time on the specifics of your application, not boilerplate tasks.
Leading iPhone developer Erica Sadun begins by exploring the iPhone delivery platform and SDK, helping you set up your development environment, and showing how iPhone applications are constructed. Next, she offers single-task recipes for the full spectrum of iPhone/iPod touch programming jobs:
- Utilize views and tables
- Organize interface elements
- Alert and respond to users
- Access the Address Book (people), Core Location (places), and Sensors (things)
- Connect to the Internet and Web services
- Display media content
- Create secure Keychain entries
- And much more
You’ll even discover how to use Cover Flow to create gorgeous visual selection experiences that put scrolling lists to shame!
This book is organized for fast access: related tasks are grouped together, and you can jump directly to the right solution, even if you don’t know which class or framework to use. All code is based on Apple’s publicly released iPhone SDK, not a beta. No matter what iPhone projects come your way, The iPhone Developer’s Cookbook will be your indispensable companion.
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- Revised and updated to cover changes to all of Office's applications and productivity tools
- Offers beyond-the-basics coverage of Office word processing, spreadsheets, presentations, e-mail, databases, and desktop publishing
- Covers Word, Excel, Access, PowerPoint, Outlook, Publisher, productivity tools such as Microsoft OneNote, and SharePoint
- Thoroughly updated to cover the new Office interface as well as new features in each application
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Welcome to Dreamweaver CS3. This new version of the popular web design software offers a rich environment for building professional sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven web site creation tools. Moreover, it's now integrated more tightly with Adobe's other products: Photoshop, InDesign, Flash, and their siblings. But with such sophisticated features, the software isn't simple. So say hello to Dreamweaver CS3: The Missing Manual, the fifth edition of this bestselling book by experienced web site trainer and author David McFarland. This book helps both first-time and experienced web designers bring stunning, interactive web sites to life. With jargon-free language and clear descriptions, this new edition addresses both beginners who need step-by-step guidance as well as long-time Dreamweaver users who need a handy reference to address the inner-workings of the program. Dreamweaver CS3: The Missing Manual teaches designers how to construct and manage web sites by examining web-page components and Dreamweaver's capabilities through "live examples." With a complete A-Z guide to designing, organizing, building and deploying a web site for those with no web design experience, this book: Takes you through the basics to advanced techniques to control the appearance of your web pages with CSS Shows you how to design dynamic database-driven web sites, from blogs to product catalogs, and from shopping carts to newsletter signup forms Teaches you how to master your web site, and manage thousands of pages effortlessly Witty and objective, Dreamweaver CS3: The Missing Manual is a must for anyone who uses this highly popular program, from beginners toprofessionals. Altogether, it's the ultimate atlas for Dreamweaver CS3.
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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"Davis's Drug Guide for Nurses" is the most comprehensive, current, and bestselling drug reference available. Drug entries have been substantially updated in this fifth edition. Full color insert with photos of nearly 200 generic products Pub: 7/96.
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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Best-selling author Scott Kelby pairs up with Matt Kloskowski to deliver the definitive book on using Photoshop Elements 6 to create the best possible images. With this newest release of Photoshop Elements, Scott and Matt show readers how to work with their images like a pro, from importing to organization to correction to output. Readers will learn all they need to know about the digital photography workflow, as well as the latest secrets of the pros to help them create the best special effects, apply the most useful sharpening techniques, and avoid many of the hassles and problems that are encountered in digital photography (such as digital noise and color halos).
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This thorough guide to Adobe Illustrator CS3 is ideal for beginning users who want to master the key features of Adobe's powerful vector drawing software. Using clear, step-by-step lessons, each chapter contains a project that builds upon the reader's growing knowledge of the software, while review questions at the end of each chapter reinforce key concepts and skills. Adobe Illustrator CS3 is jam-packed with new features and enhancements, including Live Color, a new environment that enables users to explore, apply, and save custom color configurations; improved integration with Adobe Flash CS3, which ensures that your vector illustrations import effortlessly to Flash with their anchor point positions, layers, and paths intact; a new Eraser tool, which lets users quickly modify objects or create entirely new shapes; a new Crop Area tool, which lets users set up a workspace so that it's automatically primed for the type of media that will display their design, whether it's print, Web, video, or film; new document profiles, newly improved drawing tools and controls, and much more. Whether you're brand-new to Adobe Illustrator or are looking for a project-based tutorial to familiarize yourself with Illustrator CS3's new features, this book provides you with the key techniques and tips you need to get the most out of this software.
Educational instructor notes—created to help teachers plan, organize, and time their lessons—are available for this book (and for other Classroom in a Book titles) at www.peachpit.com/instructorresources.
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Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up "Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those Web pages you've always wanted, so you can communicate more effectively with friends, family, fans and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your Web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay - we won't tell anyone you're still partying like it's 1999 - but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS.Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet.
With "Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking Web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks.
So what are you waiting for? Leave those other dusty books behind and come join us in Webville.Your tour is about to begin.
"Elegant design is at the core of every chapter here, each concept
conveyed with equal doses of pragmatism and wit."
--Ken Goldstein, Executive Vice President, Disney Online
"This book is a thoroughly modern introduction to forward-looking
practices in web page markup and presentation."
--Danny Goodman, author of "Dynamic HTML: The Definitive Guide
"What used to be a long trial and error learning process has
now been reduced neatly into an engaging paperback."
--Mike Davidson, CEO, Newsvine, Inc.
"I love "Head First HTML with CSS & XHTML--it
teaches you everything you need to learn in a 'fun coated' format!"
--Sally Applin, UI Designer and Artist
"I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages."
--Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College
"If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for."
--Warren Kelly, Blogcritics.org
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When Photoshop guru Matt Kloskowski was asked why he wrote this book, he replied, “It’s simple: I wanted to write the Photoshop book that I wished was around when I was learning Photoshop”. You’ve always known that layers were the key to understanding Photoshop, and now you have a resource to show you exactly how. With Matt’s clear, easy-to-follow, and concise writing style you’ll learn about:- Working with and managing multiple layers
- Building multiple layered images
- Blending layers together
- Exactly which of the 25+ Blend Modes you need to worry about (there’s just a few)
- Layer Masking and just how easy it is.
- Using layers to enhance and retouch your photos
- All of the tips and tricks that make using layers a breeze.
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Build your Lightroom expertise, one technique at a time. Why sort through piles of unrelated documentation when you can focus on the essential techniques? In Adobe Photoshop Lightroom 2 How-Tos, author Chris Orwig brings you the best techniques to quickly organize and correct your digital images using this powerful program created specifically for photographers. Complete with illustrations and practical tips, these bite-sized lessons from Chris’s experience as a photographer and instructor provide just the information you need. Here you can explore the program at your own pace, spending less time at your computer and more time behind the lens taking great pictures.
Coverage includes
• Customizing the Interface
• Understanding File Formats
• Finding Images with Text, Refine, and Metadata Filters
• Using Presets in Quick Develop
• Correcting White Balance
• Applying Settings to Other Images
• Changing Hue, Saturation, and Luminance
• Dodging and Burning with the Adjustment Brush
• Customizing Web Galleries
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The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
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While Adobe Photoshop has long been their choice for editing digital photographs, many photographers want a more focused tool. That’s where Adobe Photoshop Lightroom comes in. Designed from the ground up with digital photographers in mind, Photoshop Lightroom offers powerful editing features in a streamlined interface that lets photographers import, sort, and organize images. This completely updated and expanded bestseller, The Adobe Photoshop Lightroom 2 Book, was also written with photographers in mind. Author Martin Evening describes features in Photoshop Lightroom 2 in detail from a photographer’s perspective. As an established commercial and fashion photographer, Martin knows first-hand what photographers need for an efficient workflow. He has also been working with Lightroom from the beginning, monitoring the product’s development and providing feedback on the public beta. As a result, Martin knows the software inside and out, from image selection to image editing to image management.
The Adobe Photoshop Lightroom 2 Book contains 624 pages of comprehensive and detailed coverage of all aspects of Lightroom. In this book you’ll learn how to:
• Work efficiently with images shot in the raw or JPEG format
• Import photographs with ease and sort them according to your workflow
• Create and manage a personal image library
• Apply tonal adjustments to multiple images quickly
• Integrate Photoshop Lightroom with Adobe Photoshop
• Export images for print or Web as digital contact sheets or personal
portfolios
The book structure has been organized to match a typical Lightroom workflow. The introductory chapter provides an overview of all the main Lightroom features, showing how Lightroom 2 was used on a studio photo shoot that was specially shot to illustrate the book. The following chapters cover all the essentials, such as importing photos, working with the Library module, and managing the catalog database. The biggest section of the book is devoted to working with the Develop module and provides some unique insights into working with new features such as the localized adjustment tools. There is also a whole chapter devoted to image sharpening and another on integrating Lightroom and Photoshop, where you will learn how to devise the best workflow methods for working between these two programs. This is followed by a chapter on printing and a presentation chapter on the Slideshow and Web modules. Lastly, there are two appendix chapters. One offers a complete overview of the Lightroom 2 preference settings, while the other provides some in-depth explanations and background reading on how the Lightroom program works.
The book is richly illustrated, mostly using the author’s own photographs, and one of the nice features of this book is the way enlarged panel views are used throughout, making it easier for readers to follow the settings used in the various step-by-step examples. There are also lots of tips that will help you take your Lightroom techniques to an advanced level.
If you are looking for the most comprehensive coverage of Lightroom, written by an author who is closely involved with the development of the program, this is the book to get.
About the Author
Martin Evening is a London-based advertising and fashion photographer and noted expert in both photography and digital imaging. In addition to being a bestselling author, Martin is sought after for speaking and lecturing. He also works with the Photoshop and Lightroom engineering teams, consulting on new feature development and alpha and beta testing. He is one of the founding members of PixelGenius, a software design company producing automated production and creative plug-ins for Photoshop.
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ActionScript 3.0 is a huge upgrade to Flash's programming language. The enhancements to ActionScript's performance, feature set, ease of use, cleanliness, and sophistication are considerable. Essential ActionScript 3.0 focuses on the core language and object-oriented programming, along with the Flash Player API. Essential ActionScript has become the #1 resource for the Flash and ActionScript development community, and the reason is the author, Colin Moock. Many people even refer to it simply as "The Colin Moock book." And for good reason: No one is better at turning ActionScript inside out, learning its nuances and capabilities, and then explaining everything in such an accessible way. Colin Moock is not just a talented programmer and technologist; he's also a gifted teacher. Essential ActionScript 3.0 is a radically overhauled update to Essential ActionScript 2.0. True to its roots, the book once again focuses on the core language and object-oriented programming, but also adds a deep look at the centerpiece of Flash Player's new API: display programming. Enjoy hundreds of brand new pages covering exciting new language features, such as the DOM-based event architecture, E4X, and namespaces--all brimming with real-world sample code. The ActionScript 3.0 revolution is here, and Essential ActionScript 3.0's steady hand is waiting to guide you through it.