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Books : Computers & Internet : Home Computing
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Welcome to Dreamweaver CS3. This new version of the popular web design software offers a rich environment for building professional sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven web site creation tools. Moreover, it's now integrated more tightly with Adobe's other products: Photoshop, InDesign, Flash, and their siblings. But with such sophisticated features, the software isn't simple. So say hello to Dreamweaver CS3: The Missing Manual, the fifth edition of this bestselling book by experienced web site trainer and author David McFarland. This book helps both first-time and experienced web designers bring stunning, interactive web sites to life. With jargon-free language and clear descriptions, this new edition addresses both beginners who need step-by-step guidance as well as long-time Dreamweaver users who need a handy reference to address the inner-workings of the program. Dreamweaver CS3: The Missing Manual teaches designers how to construct and manage web sites by examining web-page components and Dreamweaver's capabilities through "live examples." With a complete A-Z guide to designing, organizing, building and deploying a web site for those with no web design experience, this book: Takes you through the basics to advanced techniques to control the appearance of your web pages with CSS Shows you how to design dynamic database-driven web sites, from blogs to product catalogs, and from shopping carts to newsletter signup forms Teaches you how to master your web site, and manage thousands of pages effortlessly Witty and objective, Dreamweaver CS3: The Missing Manual is a must for anyone who uses this highly popular program, from beginners toprofessionals. Altogether, it's the ultimate atlas for Dreamweaver CS3.
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An updated edition of the national bestseller—now with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay - we won't tell anyone you're still partying like it's 1999 - but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS.Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet.
With Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks.
So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin.
"Elegant design is at the core of every chapter here, each concept conveyed with equal doses of pragmatism and wit." --Ken Goldstein, Executive Vice President, Disney Online
"This book is a thoroughly modern introduction to forward-looking practices in web page markup and presentation." --Danny Goodman, author of Dynamic HTML: The Definitive Guide
"What used to be a long trial and error learning process has now been reduced neatly into an engaging paperback." --Mike Davidson, CEO, Newsvine, Inc.
"I love Head First HTML with CSS & XHTML--it teaches you everything you need to learn in a 'fun coated' format!" --Sally Applin, UI Designer and Artist
"I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages." --Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College
"If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for." --Warren Kelly, Blogcritics.org
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A good web development framework anticipates what you need to do and makes those tasks easier and more efficient; jQuery practically reads your mind. Developers of every stripe-hobbyists and professionals alike-fall in love with jQuery the minute they've reduced 20 lines of clunky JavaScript into three lines of elegant, readable code. This new, concise JavaScript library radically simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages.jQuery in Action, like jQuery itself, is a concise tool designed to make you a more efficient and effective web developer. In a short 300 pages, this book introduces you to the jQuery programming model and guides you through the major features and techniques you'll need to be productive immediately. The book anchors each new concept in the tasks you'll tackle in day-to-day web development and offers unique lab pages where you immediately put your jQuery knowledge to work.
There are dozens of JavaScript libraries available now, with major companies like Google, Yahoo and AOL open-sourcing their in-house tools. This book shows you how jQuery stacks up against other libraries and helps you navigate interaction with other tools and frameworks.
jQuery in Action offers a rich investigation of the up-and-coming jQuery library for client-side JavaScript. This book covers all major features and capabilities in a manner focused on getting the reader up and running with jQuery from the very first sections. Web Developers reading this book will gain a deep understanding of how to use jQuery to simplify their pages and lives, as well as learn the philosophy behind writing jQuery-enhanced pages.
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Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
- Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
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Are you a wannabe blogger? A seasoned pro migrating your blog to WordPress? Looking to do more cool stuff with your existing WordPress blog? Then this fun guide is for you! WordPress for Dummies is a veritable smorgasbord of WordPress information, ideas, tools, resources, and instruction on everything you need to create and maintain your dream blog.Unlike other blog hosts, WordPress gives you the ability to create a blog that is tailored to your own tastes and needs. Sure, the codes, tags, and terminology can seem a little intimidating at first, but WordPress for Dummies breaks it all down to show you just how intuitive, friendly, and extensible the software really is. This easy-to-follow guide shows you how to:
- Sign up for a free WordPress account
- Set up and use a hosted blog with WordPress.com
- Install and set up the WordPress.Org and WordPress.MU software for single- and multi-user versions
- Find great themes, plugins, and consultants that will help you achieve JUST the kind of blog you want
- Use tags to work with WordPress templates
- Combat challenges with comments, trackback spam, and “splogs”
- Add special technologies to your blog, such as RSS feed, podcasting, vlogging, and photoblogging
- Find online support, tips, and resources for WordPress software
Whether you want to keep family and friends updated on your latest adventures, post pictures of your new puppy, or communicate your passion with millions of readers worldwide, WordPress for Dummies is your passport to creating the kind of blog that will keep your visitors coming back for more!
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Widely praised for its in–depth coverage of Drupal internals, bestselling Pro Drupal Development has been completely updated for Drupal 6 in this latest edition, and there are even more tricks of the trade to help you further yourself as a professional Drupal developer.
Assuming you already know how to install and bring a standard installation online, John K. VanDyk gives you everything else you need to customize your Drupal installation however you see fit. Pro Drupal Development, Second Edition delves deep into Drupal internals, showing you how to take full advantage of its powerful architecture.
What you’ll learn
- Find out how to create your own modules, develop your own themes, and produce your own filters.
- Learn the inner workings of each key part of Drupal, including user management, sessions, the node system, caching, and the various APIs available to you.
- Discover how to optimize your Drupal installation to perform well under high–load situations.
- Gain the knowledge needed to secure your Drupal installation and other best practice techniques.
- Learn to integrate Ajax into and internationalize your Drupal web site.
Who is this book for?
Web developers maintaining and creating sites with Drupal. It is assumed that you already know the basics of Drupal and are able to install and bring up a basic installation. This book takes you deeper into the internals of Drupal and teaches how to tweak and modify it in order to create that perfect web site. Simply put, if you are working with Drupal, you need Pro Drupal Development, Second Edition.
About the Apress Pro Series
The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.
You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard–won solutions to problems you will face in your professional programming career.
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One way to compare International Business texts are to classify them as either descriptive or analytical. Descriptive texts describe in detail the internationalization process and answer the question How does a business go global/international? Analytical texts, like Hill, discuss the internationalization process but also address why businesses chose to go global and the managerial implications of the decisions. International Business, 3/e: 1) Explains how and why the worlds countries differ; 2) Presents a thorough review of the economics and politics of international trade and investment 3) Explains the functions of and form of the global monetary system; 4) Examines the strategies and structures of international business and 5) Assesses the special roles of an international businesss various functions.
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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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The TOEFL (Test of English as a Foreign Language) is now being offered as an internet-based test, or iBT, and the new edition of Barron’s TOEFL manual has been completely revised and updated to reflect the new format. It presents seven full-length model TOEFL iBT tests with explanations or examples for all questions, including sample essays and speaking responses. The author also offers general orientation to the new TOEFL iBT, as well as a review of academic skills, which include note taking, paraphrasing, summarizing, and synthesizing. There is also a review of language skills—listening, speaking, reading, and writing.
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- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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Get a first look at Microsoft Silverlight with this practical introduction. This ideal reference delivers pragmatic advice, from in an insider s perspective, of how the tool was developed from concept to release. An expert on Silverlight and a Technical Evangelist on the Silverlight team delivers a first look at the new cross-platform, cross-browser plug-in and details the relationships among Silverlight and Microsoft .NET Framework 3.0 and 3.5 technologies. Rich Internet Applications (RIAs) are Web applications that have the features and functionality of full desktop applications. Processing tasks are performed on the client, but data is stored on the server, allowing a much richer experience. With Silverlight, RIAs install quickly via a small, on-demand plug-in. This book shows how the first release of Silverlight will help simplify development and deployment of RIAs. Includes a companion Web site with code samples in Visual C# and Visual Basic.Key Book Benefits
Delivers practical advice, grounded in an insider s view of how the tool was developed from concept (Windows Presentation Foundation/Everywhere) to release
Provides context about the relationships among Silverlight and the various .NET Framework 3.0 and 3.5 technologies
Places RIAs in context for Web and Windows® developers
Features a companion Web site with code samples in Visual C# and Visual Basic