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  • Google Hacking for Penetration Testers, Volume 1

    Johnny Long, Ed Skoudis, Alrik van Eijkelenborg

    Google Hacking for Penetration Testers, Volume 1
    Google Hacking for Penetration Testers explores the explosive growth of a technique known as "Google Hacking." This simple tool can be bent by hackers and those with malicious intents to find hidden information, break into sites, and access supposedly secure information. Borrowing the techniques pioneered by malicious "Google hackers," this book aims to show security practitioners how to properly protect clients from this often overlooked and dangerous form of information leakage.

    The sophistication and functionality of Google searches has resulted in several publications boasting Google's superiority to other search engines, providing tips, tricks and even hacks for novice, intermediate, and advanced Internet users. However few of these publications even mention security, and none are written with the IT professional's security tasks in mind. This book not only explores the more obscure and compound features of Google, but it educates the reader how to protect himself against the hacking muscle that this supreme search engine has become.

    Google.com domain continues to distance itself from the competition and has reached an all-time high in U.S. search referral market share. As of March 23, 2004, Google.com posted a U.S.search referral percentage of nearly 41 percent. Second place competitor and former leading search referral domain, Yahoo.com, posted a referral percentage of 27.40 percent. Google's market dominance is due in large part to the detail, sophistication, and accuracy of the results it provides. These same factors that make Google so useful to the everyday Web surfer are the same ones that make it so dangerous in the hands of a malicious hacker.

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  • The Ultimate HTML Reference

    Ian Lloyd

    The Ultimate HTML Reference
    Sitting at the foundation of every site is HTML. It's the only language that's essential to a web site's very existence. On the surface HTML may seem simple but there's much more to it that meets the eye. With different versions, many infrequently used elements and attributes, and varying ways that browsers interpret the language, only a comprehensive and up-to-date reference, like this book, has it completely covered.

    The Ultimate HTML Reference is your definitive resource for mastering HTML. The entire language is clearly and concisely covered, along with browser compatibility details, working examples, and easy-to-read descriptions. Authored by one of the world's most renowned HTML experts, this is a comprehensive reference that you'll come back to time and time again.

    This cross-referenced, easy-to-use book covers:

  • Every element and attribute in the HTML and XHTML Specifications, including an example of its correct use
  • Coverage of deprecated and proprietary elements
  • Detailed browser compatibility information will save you hours of painful debugging and frustration
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  • Internet Information Services (IIS) 7.0 Resource Kit

    Mike Volodarsky, Olga Londer, Brett Hill, Bernard Cheah, Steve Schofield, Carlos Aguilar Mares, Kurt Meyer, Microsoft IIS Team

    Internet Information Services (IIS) 7.0 Resource Kit
    Get the definitive reference for deploying, configuring, and supporting IIS 7.0 with insights from a Microsoft Most Valuable Professional (MVP) and IIS experts at Microsoft. You get 800 pages of in-depth technical guidance on using IIS 7.0 to help enable users to easily host and manage Web sites, create Web-based business applications, and extend file, print, media, and communication services to the Web. This RESOURCE KIT covers IIS architecture, migrating servers and applications, capacity planning, performance monitoring and tuning, security, top administration and troubleshooting scenarios, and real-world best practices. Complete with scripts, tools, utilities, and an eBook on CD, this is the definitive resource for administering IIS 7.0.

    Key Book Benefits:

    Delivers detailed technical guidance on IIS 7.0 architecture, migrating servers and applications, capacity planning, security, performance monitoring, and troubleshooting

    Describes real-world best practices for IIS 7.0 administration, including scenarios in the dot-com and ISP environments

    Features a CD packed with valuable tools and utilities, along with a fully searchable eBook

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  • Google Maps Hacks

    Rich Gibson, Schuyler Erle

    Google Maps Hacks
    Want to find every pizza place within a 15-mile radius? Where the dog parks are in a new town? The most central meeting place for your class, club or group of friends? The cheapest gas stations on a day-to-day basis? The location of convicted sex offenders in an area to which you may be considering moving? The applications, serendipitous and serious, seem to be infinite, as developers find ever more creative ways to add to and customize the satellite images and underlying API of Google Maps.

    Written by Schuyler Erle and Rich Gibson, authors of the popular Mapping Hacks, Google Maps Hacks shares dozens of tricks for combining the capabilities of Google Maps with your own datasets. Such diverse information as apartment listings, crime reporting or flight routes can be integrated with Google's satellite imagery in creative ways, to yield new and useful applications.

    The authors begin with a complete introduction to the "standard" features of Google Maps. The adventure continues with 60 useful and interesting mapping projects that demonstrate ways developers have added their own features to the maps. After that's given you ideas of your own, you learn to apply the techniques and tools to add your own data to customize and manipulate Google Maps. Even Google seems to be tacitly blessing what might be seen as unauthorized use, but maybe they just know a good thing when they see one.

    With the tricks and techniques you'll learn from Google Maps Hacks, you'll be able to adapt Google's satellite map feature to create interactive maps for personal and commercial applications for businesses ranging from real estate to package delivery to home services, transportation and more. Includes a foreword by Google Maps tech leads, Jens and Lars Rasmussen.

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  • Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

    Harold Davis

    Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
    When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

    "Google Advertising Tools" from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

    This book has specific and detailed sections on:

    Turning your web site into a profit center with AdSense

    Making sense of AdSense metrics

    Driving traffic to your site

    Optimizing sites for search engine placement

    Working with AdWords campaigns, auctions, and reports

    Managing campaigns dynamically using the AdWords APIs

    Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

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  • Winning Results with Google AdWords

    Andrew Goodman

    Winning Results with Google AdWords
    Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.
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  • Understanding .NET: A Tutorial and Analysis (Independent Technology Guides)

    David Chappell

    Understanding .NET: A Tutorial and Analysis (Independent Technology Guides)
    Offers developers and technical managers a concise guide to the new landscape of Windows development. The book's independent perspective and straightforward descriptions make clear both the how the .NET technologies work and how they can be used. Softcover.
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